Head of Industry – CPG Job Vacancy in Facebook App New York, NY – Updated today

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Full Details :
Company Name : Facebook App
Location : New York, NY
Position :

Job Description : Meta is seeking an experienced sales and marketing leader with demonstrated success managing large business categories on a national and long-term scale. The Head of Industry will manage the Meta monetization of the Beauty, Personal Care and Home Care CPG sub-vertical within the US. The ideal candidate will be a creative thinker with the ability to work cross-functionally to develop scalable solutions for the category. They will build and manage a strategically focused, consultative sales team, selling Meta’s advertising solutions to large advertisers and identifying strategic partnerships beyond advertising to help drive clients’ businesses. They will lead a high-caliber team in a business that is experiencing rapid industry disruption and realignment.We are looking for a strong leader who has demonstrated success dealing with ambiguity, managing teams and problem-solving. Ideal candidates will have management experience (preferably in a sales environment) as well as strong understanding of digital marketing solutions for direct response and brand advertising.

Head of Industry – CPG Responsibilities:

Lead the development and growth of the Beauty, Personal Care and Home Care sub-vertical within Consumer Packaged Goods, with particular focus on supporting the expansion of direct response/ecommerce for these partners
Architect the national strategy and go-to-market plan to build the category with advertisers
Work cross-functionally with In-Market teams, Global Regions, Business Operations, Platform, Measurement/Metrics, and Product Marketing to optimize our vertical efforts
Consult with Product Marketing to help shape product development in support of CPG client needs
Guide the creation of persuasive presentations and narratives that demonstrate the value of Meta to CPG clients and agencies, both through ad products and enterprise partnerships
Identify winning strategies and scale them throughout the vertical, region and globally
Build, train and maintain a diverse, world-class, high performing team
Increase the effectiveness of the team by recognizing opportunities for new approaches
Develop and implement best practices for client interaction, sales and services for Meta, including a good understanding of working with advertisers and agencies
Develop operational and forecasting excellence for the team

Minimum Qualifications:

15+ years marketing and sales experience
5+ years management experience
Knowledge of digital advertising technology and data/performance measurement trends
Demonstrated communication and presentation skills. Proven experience managing and influencing cross-functional teams
Proven experience successfully performing in highly dynamic, rapidly changing environment
Skilled storyteller with experience communicating the benefit of marketing opportunities effectively to brands by translating insights, product information, and data into client value
Proven experience building relationships with top marketing decision makers (C-Suite) at traditional companies and agencies
Proven track record as a leader of change, achieving operational excellence by introducing new performance measures, processes and systems

Preferred Qualifications:

8+ years digital media experience, including Direct Response

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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