Lead – Account Based Marketing Job Vacancy in Ameyo Gurgaon, Haryana – Updated today
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Full Details :
Company Name : Ameyo
Location : Gurgaon, Haryana
Position :
Job Description : Ameyo is looking for an Account-based Marketing manager to drive end-to-end programs for
international markets. Your role will be to strategize, plan, execute and analyse the ABM
programs working alongside with sales, SDRs, product marketing, and content marketing.
Key Result Areas
Closely work with the sales team and regional heads to identify and define a target
account list both for 1:1 and 1:few programs
Define Ideal customer profile (ICP) and buyer personasMap the ideal sales flow and plan personalized campaigns for each buyer persona across
the buying phases
Define lead scoring and account scoring models to track engagement with marketing
campaigns
Define the content matrix for personalized campaigns and execute it by working closely
with the content writers
Write copy for email campaigns, paid ads and execute and analyse the performance by
working closely with the performance marketing team
Identity & keep a track of latest in account-based marketing strategies and technology
to run multi-channel and personalized campaigns targeting prospects
Measure, analyze, and report ABM program performance and account engagements
Skills
Experience with building out multi-channel programs and processesUnderstanding and experience working with high touch sales journeyUnderstanding of enterprise lead generation, standard methodologies, and industry
trends
A passion for metrics. You live for the data and use it to guide your programs and spendExcellent communication and collaboration skills and the ability to work with cross-
functional teams
Good copy-writing skills with attention to detail (adherence to brand tone & voice;
grammar, and punctuation checks)
Minimum Education and Experience Required:
Master’s degree in marketing with 3-4 years of experience in B2B SaaS Demand Gen &
account-based marketing
This post is listed Under Technology
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