Marketing – SEO Specialist Job Vacancy in Shopee Jakarta – Updated today
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Full Details :
Company Name : Shopee
Location : Jakarta
Position :
Job Description : DepartmentMarketing
LevelExperienced (Individual Contributor)
LocationIndonesia – Jakarta
The Marketing team at Shopee is responsible for conceptualising and implementing go-to-market activities to achieve increased usage and visibility. The team covers areas including Campaigns Management, Community, Public Relations, Partnerships, Offline Marketing and Design. The Regional Marketing team is responsible for strategising and implementing go-to-market activities and working with local teams to localise marketing for the specific markets. The Brand and Growth Marketing team covers all aspects of online and performance marketing for the region. This team is responsible for data-driven solutions, tracking and measuring data to reach the targeted customers. Browse our Marketing team openings to see how you can make an impact with us.
Job Description:
Tracks, analyses, and reports on key metrics regarding the business’s online audience through data analysis from which he is able to build and continuously enhance the business’s search rankings on major search engines
Conduct competitive site analysis
Perform SEO audits and analyses
Work alongside multiple different stakeholders to achieve Shopee marketing objectives through SEO Marketing end to end initiatives
Actively seeking for improvement areas by closely monitoring the Shopee and its products’ SEO performances (clicks, ranking, market share, etc.) and staying alert for any changes in the Shopee website that may harm SEO
Develop plans for sustainable yet cost-efficient Shopee SEO optimisation that covers operational aspects
Implement successful improvement and/or optimisation of on-page SEO projects such as technology adoptions, feature enablement, experiments, and issue management
Identifying consolidation opportunities of Shopee SEO improvements from all products in Shopee
Proactively observe and analyse the latest SEO trends (such as Google Search Ranking Algorithm) while providing recommended action plans in responding to the latest SEO technology developments
Identify and monitor critical SEO keywords that affect Shopee traffic performances while providing action plans in responding to market dynamics
Analyze large sets of data and act quickly on trends and opportunities by staying up-to-date on the SEO and e-commerce industry in a dynamic and competitive environment
Responsible for Shopee-brand on-page and off-page SEO operations (such as managing content writers in developing content marketing creation, Shopee main-page on-page SEO improvement)
Managing Shopee-brand SEO marketing budget and performances
Requirements:
Bachelor’s degree in Computer Science/Engineering or related background
Minimum 4 years of experience in managing and/or developing SEO technical improvement as well as developing SEO content preferably at a large-scale e-commerce, OTA, or SEO agency
A deep understanding of technical SEO and its relation to ranking algorithms such as crawl, index, metadata, Google Search Algorithm and Ranking System, and other on-page factors is a must.
Experienced with SEO relevant tools (e.g. Ahrefs, ScreamingFrog, Similarweb etc.) and web analytics tools (e.g. Google Analytics, Google Search Console, Google Data Studio)
Experience with SEO reporting
Experienced in running digital performance marketing campaigns is a plus
Proficient in English with excellent written/verbal communication
This post is listed Under Digital Marketing
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