Online Marketing Manager Job Vacancy in ASIA WEALTH PLATFORM PTE. LTD. Singapore – Updated today
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Company Name : ASIA WEALTH PLATFORM PTE. LTD.
Location : Singapore
Position :
Job Description : ABOUT THE ROLE
StashAway is looking for an Online Marketing Manager to accelerate the group’s strategy across paid, owned, and earned media. Reporting to the Head of Online Marketing, the successful candidate will be championing StashAway’s growth plans while still ensuring operational excellence across Singapore, Malaysia, Thailand, Hong Kong, and MENA. If you enjoy being immersed in performance marketing and the data-driven ideation & experimentation that underpins it, then this role might be for you.
Key responsibilities:
Structure, execute, and manage tactical aspects of multi-channel online advertising campaigns for all markets, with the intent of growing brand awareness, boosting traffic, propelling new customer acquisition, and strengthening engagement with the ever-growing Stashaway base
Drive paid campaign measurement by analyzing relevant data points and synthesizing actionable insights to determine ideal channel mix, bid strategies, and improve overall effectiveness
Partner closely with:Local teams, crafting targets and aligning budgets for performance marketing
Branding, Growth, and CRM teams, ensuring alignment and integration across initiatives
External partners (Google, Facebook, other vendors), safeguarding successful execution of agreed workflows and regular evaluation of deliverables
Product and Engineering teams, driving innovation for StashAway’s marketing technology stack for automation and optimization
Provide thought leadership on how online marketing aligns with overall marketing strategy
REQUIREMENTS
5-7 years of hands-on experience in performance marketing (web, mobile, app) and various martech platforms and analytics tools: Google Analytics, Appsflyer, Firebase, Branch, etc
Data and analytically-inclined, with knowledge on performance KPIs (cpa, cpc, attribution, ltv, etc) and SQL
Experience with testing and scaling hypotheses on channel mix, ad creatives & placement, conversion tactics
Experience with effectively managing paid budget allocation and optimization
Experience managing stakeholders and collaborating with multi-disciplinary teams across various markets to develop marketing technology and measurement competence
Keen interest in latest developments and innovations in online marketing e.g. iOS14, Facebook AMM
Deprecation, Machine Learning, automation, etc
ABOUT US
What We Do
StashAway is the faster way to reach your financial goals. As a digital wealth management platform, we design personalised portfolios and monthly investment plans based on your unique characteristics, and manage your portfolio with highly advanced investment strategies.
The company was founded in Singapore in 2016 with the ambition of expanding to other fast-growing Asia Pacific markets since 2018.
StashAway is led by its three founders, Michele Ferrario , former CEO of ZALORA Group; Freddy Lim , former Global Head of Derivatives Strategy of Nomura; and Nino Ulsamer , founder of several technology companies around the world.
Why We Do
We deliver sophisticated, personalized advice at a fraction of the cost of existing, basic solutions. Our advanced technology enables us to deliver to each investor a sophisticated investment strategy that was once only available to institutions and high net-worth individuals.
Traditional investment products charge between 1.25% and 5% in annual fees. At 0.2% to 0.8% in annual management fees, StashAway offers a convenient, digital user experience with personalised portfolios with no minimum balance, no restrictions for withdrawals, and real-person client service. We encourage individuals of all net worths with portfolios of any size to build their wealth.
Who We Are
Supported by prominent advisors , the StashAway team is committed to providing investment advice and client experience of the highest quality. Our team is made up of top-tier developers, designers, fund managers, creatives, and managers with diverse backgrounds from all over the world – currently representing Australia, Belarus, China, Denmark, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Malaysia, Poland, Russia, Singapore, Sri Lanka, Syria, Thailand, the United Kingdom, the United States, Vietnam, and Zimbabwe.
In April 2021, StashAway raised US$25M through a Series D round led by Sequoia Capital India, with participation from returning investors Eight Roads Ventures and Square Peg.
We write our own rules, and do whatever it takes to build a substantial, meaningful product and service. We work hard, don’t cut corners, and love bonding over (lots of) food.
With regards to our culture , we want StashAway to (i) have a rewarding, diverse, radically candid and cooperative growth environment; (ii) where people work hard, take responsibilities and grow as individuals and as a team; (iii) embrace an open-minded meritocracy, and (iv) are ethical and compliant.
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