Senior Digital Performance Manager Job Vacancy in Careem Pakistan – Updated today

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Full Details :
Company Name : Careem
Location : Pakistan
Position :

Job Description : Overview

We are looking for a Digital Performance Marketing Manager to join our world class growth-marketing team.

The Digital Performance Marketing Manager is responsible for championing marketing excellence with a paid media focus. You will be responsible for the oversight of Careem’s acquisition strategies. In this role, ensuring quality and developing best practices is essential. Digital strategies include performance marketing and branding across Paid Search, Paid Social, Display Programmatic and Video.

Careem is data and performance driven, and we want someone who can demonstrate innovation across performance marketing and data analytics. You will have come from a pure performance marketing background with a clear connection to data.

You will be mentoring and coaching a team. You will be developing the careers of the paid media specialists and developing their abilities as well as encouraging collaboration between departments, which include Data Consulting & SEO.

Finally, you will be expected to keep up to date and have a deep understanding of the changing market dynamics and work in hand with Strategy planners.

Key Areas Of Responsibility

Responsible for the oversight of Careem’s digital performance marketing
Ensures that business requirements/project briefs are well understood, converted to an internal version, and cascaded to the team in a clear, complete, and accurate manner
Ensures that business issues are dealt with in an efficient manner
Oversees the implementations of all channels
Performance Marketing and Branding across Paid Search, Paid Social, Display Programmatic and Video.
Coaching & mentoring a digital marketing specialist team
Demonstrate innovation across performance marketing and data analytics
Build and manage close working relationships with internal digital strategy planners and media partners
Set annual media strategy for all categories, lead on account development plans to maximize long-term performance and growth of platform overall

Key Area Of Technical Skills

Extensive PPC & Data-Driven Digital Strategy experience
Google Marketing Platform (SA 360 / DV 360 / GA 360 / Campaign Manager)
Understanding of attribution and experience working with MMPs like Adjust
Understanding of data studio or any other dashboarding tools
Previous experience with optimizing App campaigns
Experience with the automation of tasks, this is something you will be encouraging.
Devising and developing strategies, proposals & pitching to the business

Key Desirable Skills & Strengths

Have at least 5-6 years of experience in online marketing with strong expertise and experience handling media
Previous experience in leading a team of digital experts
Commercial mindset
Demonstrate innovation across performance marketing
Ability to spot and investigate market trends
Energetic, enthusiastic, and flexible to take new tasks
Organized, eye for detail, working well under pressure and to tight deadlines.

What We Are Looking For

A Doer: you get things done and inspire your teams to do the same
An Analyst: you LOVE data and think every company should take their decisions with facts
A Pragmatist: you have a hacker mindset and always find the quick wins
An Adventurer: you’re an entrepreneur continually looking for problems to solve

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