Social Media & Community Sr. Associate Manager Job Vacancy in Traveloka Tangerang – Updated today
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Full Details :
Company Name : Traveloka
Location : Tangerang
Position :
Job Description : Key Responsibilities
Develop social media and community strategy and initiatives for Traveloka Accommodation that effectively supports and is aligned with business (such as: Community content management when doing hotel review and supporting promotional campaigns) and marketing objectives (such as: brand building and imagery).
Pursue the excellent executions for all agreed and approved plans, with the scope of:
Lead the content creators team for content creation (visual, copy, format) and curation,
Liaise with Social Media & Community xBU and Brand Strategy Team
Schedule posts in all social media accounts related to Accommodation (incld. Traveloka’s TikTok & Twitter),
Manage engagement with followers, incld. sentiments monitoring,
Monitor performance and provide key metrics analysis in bi-weekly basis reporting.
Monitor Traveloka Ambassador in day-to-day activities (Planning, Execution, Monitoring & Reporting)
Identify and follow up on opportunities to monetize social media and community channels for better growth of Traveloka Accommodation business.
Follow the latest trend in content, communities, social media, and accommodation-related landscape to identify content, channels and engagement opportunities and build content that is relevant with current digital conversation.
Collaborate closely with the Product Marketing team to understand and keep up with Traveloka Accommodation business development plan and performance.
Develop strategy to reactivate and maintain Traveloka Accommodation communities within the tourism industry with the objective of building connections and retaining loyalists for organic word of mouth, and beyond the hoteliers industry with the objective of building awareness from new groups of potential users.
As part of the community strategy, develop & manage paid and organic ambassadors program to extend Traveloka Accommodation reach through key advocates, influencers and even business partners.
Understand social media analytic tools to be implement as monitoring and reporting tools e.g. TalkWalker, Hootsuite, Digimind, etc
Requirements
Solid experience (4-5 years) driving social media and community (incl. influencer) marketing management.
Experience in handling team especially Social Media (analyst, executive)
Experience in managing multiple concurrent projects, and working in a collaborative cross functional project both amongst internal and/or external teams
Expert in managing social media platform especially Instagram, TikTok, Twitter, FB and Youtube
Experience in adapting brand / product messages with successful results in messaging & creative testing.
Proven record of creativity and innovation in social media, e.g. Viral campaign
Effective relationship management skills with an eye for detail e.g. good relationship with influencers, etc.
Deep understanding of local and regional culture, trends, social media channels and personalities.
Strong communication skill, showcase good self-drive, passionate about social media, and agile with the ability to excel in a fast-paced environment.
Strong analytical thinking especially to assess what is the best for Social Media & Community
This post is listed Under Digital Marketing
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