Specialist, Campaign Marketing Job Vacancy in Baseware Chandigarh, Chandigarh – Updated today
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Company Name : Baseware
Location : Chandigarh, Chandigarh
Position :
Job Description : Marketing business function is responsible for guiding prospects & customers throughout their journey with Basware. Through providing thought leading insights, practical advice and a roadmap for automation, in partnership with our Sales function, we enable organizations to simplify operations, spend smarter and drive the transformation of their Finance & Procurement functions. Leveraging industry leading marketing platforms including Hubspot, LeadForensics and many more, we activate multi-channel marketing programs to help prospects get informed, build their business case, select the right-fit solutions, and ensure our customers get the most value from their Basware solutions.
The Specialist – Campaign Marketing will be an integral part of the Digital Marketing team and working closely with the various stakeholders on the day to day activities. The person needs to be organized and have an eye to detail. Should be capable of multi-tasking. The person should have effective communication skills which will also help in developing close relationships with Demand Generation and other Marketing teams.
Proficiency in HubSpot marketing automation systems and integrating those systems with other technologies.
Tracking and scoring lead through HubSpot CRM & Marketing Hub Professional and generating reports.
Proficiency in email marketing and marketing automation technology.
Should have good knowledge of Web Analytics Tools (eg.. Google Analytics).
Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
Past experience with email marketing, lead nurturing, marketing automation will be a plus.
Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
Manage technical aspects of key marketing systems (marketing automation, CRM)
Ability to manage multiple projects at the same time in a fast-paced environment.
Technically capable, excellent communicator, and a desire to improve processes.
Knowledge of Data Privacy would be an advantage.
Shift Timings:- General Shift
SKILLS & REQUIREMENTS
Required Skills:-
3 to 6 years of experience.
Postgraduate in Marketing or equivalent working experience.
Knowledge and experience managing HubSpot marketing automation.
Experience with email marketing, lead nurturing, marketing automation, and/or web analytics.
Hubspot Certified preferred
Proficient in HubSpot web analytics and A/B testing tools.
Experience in using website CMS and website online monitoring tools.
Working knowledge of HTML5, CSS3, JavaScript, and jQuery
Ability to manage multiple projects at the same time in a fast-paced environment.
Technically capable, excellent communicator, and a desire to improve processes.
This post is listed Under  Technology
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