Sr. Marketing Manager, Off- Premise Job Vacancy in Krystal | Krystal Restaurants LLC 1455 Lincoln Parkway, Dunwoody, GA 30346 – Updated today

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Company Name : Krystal | Krystal Restaurants LLC
Location : 1455 Lincoln Parkway, Dunwoody, GA 30346
Position :

Job Description : Department: Marketing
Job Title: Senior Manager, Off-Premise Marketing
Reporting to: Chief Marketing Officer
FLSA Status:Exempt
Date Prepared: November 5, 2021
Salary: $85K – $95K
Job Summary:
The Sr. Manager, Off-Premise drives sales and profit growth via digital and off-premise channels. This position is responsible for overseeing and contributing to the development of strategies, programs and initiatives for the brands off-premise business channel including mobile app, online ordering, and third-party delivery, resulting in off-premise and non-traditional sales growth.
Essential Duties and Responsibilities:
Strategy & Planning
Work with marketing leadership to develop and execute business initiatives against core strategic pillars
Lead development, measurement, & iterative improvements of off premise & non-traditional initiatives
Partner with analytics to build, deploy, and report on KPI scorecards
Develop strategies to acquire new customers, drive current customer frequency and recover lapsed users.
Lead the development of the owned digital marketing calendar in partnership with the brand marketing director to ensure digital tactics are aligned to support overall campaign strategy.
Develop 3PD strategy that will help the brand acquire new guests and convert 3PD guests to our owned channels.
Serve as subject matter expert on the latest ecommerce trends
Execution
Work to identify and implement specific needs for each platform/channel (e.g., reporting, menu optimization, marketing, operational improvements)
Partner with information technology team to support development and implementation of digital sales initiatives, including app releases, online ordering enhancements and platform improvements
Partner with operations and training teams to understand and reduce front of house impacts from the off-premise business
Continuously evaluate and improve all digital guest journeys on our owned channels including app, web, email and loyalty programs
Implements campaigns to drive sales, app downloads and guest acquisition
Develops and executes against timelines, tracks performance, and ensures projects are within budget, meet quality standards, and align with key performance indicators and brand standards
Manage vendor relationships for providers such as DoorDash, UberEats, GrubHub and OLO
Relationship Management
Excellent interpersonal skills, including the ability to work across a highly matrixed organization, interacting, influencing, negotiating effectively with all levels of leaderships, peers, vendors and franchisees
Oversees and maintains vendor relationships to manage expectations (e.g., high level of service, accountability, etc.), to provide timely feedback, and to maximize cost efficiency, quality, timeliness, and responsiveness in a manner that best supports the organization’s initiatives
Establishes and maintains trust and credibility with franchisees, vendors, and marketing associates.
Interfaces with industry and professional organizations to increase awareness of the brand and to expand networking opportunities
The above cited duties and responsibilities describe the general nature and level of work performed by people assigned to the job. They are not intended to be an exhaustive list of all the duties and responsibilities that an incumbent may be expected or asked to perform.
Education and Experience Requirements:
Education
Bachelor’s Degree * Bachelor’s degree in marketing, communications, business, advertising, or other related field of study preferred Pref
Work Experience
4-7 years of experience in marketing, business administration, program/product management, or related field Pref
4-7 years of experience developing and executing marketing plans and programs Pref
2+ years of experience with off-premise/digital channels, such as mobile apps and third-party delivery platforms Pref
Experience working in a franchised organization Pref
Retail, restaurant, food, or beverage experience Pref
Knowledge/Skills/Abilities:
Proven ability to operate with competing priorities, often with considerable time constraints
Must be self-motivated and know when to seek guidance; detail-orientation is a must
Working knowledge of third-party delivery and online ordering platforms
Ability to analytically/statistically evaluate program effectiveness, overall sales, and competitive trends.
Ability to mentor, motivate, and guide staff toward achieving goals; to drive accountability, to provide ongoing, thoughtful, constructive feedback effectively; and to recognize a job well done
Ability to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholder
Ability to present to key stakeholders in a relevant and compelling manner
Ability to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support
Skill Requirements: (X = Required for job)
X
Typing/computer keyboard
X
Verbal communication
X
Utilize computer software (specified above)
X
Written communication
X
Retrieve and compile information
X
Public speaking/group presentations
X
Maintain records/logs
X
Research, analyze and interpret information
X
Verify data and information
X
Investigate, evaluate, recommend action
X
Organize and prioritize information/tasks
X
Leadership and supervisory, managing people
X
Operate office equipment
X
Basic mathematical concepts (e.g. add, subtract)
Advanced and/or abstract mathematical concepts (fractions, decimals, ratios, percentages, graphs, interpolation, inference, frequency, formulas, etc.)
Other:
Physical Requirements: (X = Required for job)
X
Sitting for extended periods
Lifting/carrying up to 20 pounds various items
X
Extended periods viewing computer screen
Repetitive Motions
X
Walking
Pushing/Pulling
X
Reading
Bending/Stooping
X
Speaking
Reaching/Grasping
X
Hearing
X
Writing
Other (List):
Other (List):
Hazards: (X = Required for job)
X
Normal office environment
X
Electrical current
Employee Acknowledgement:
I have reviewed and understand the requirements stated in this Job Description.
Employees Signature
Date

Brand: Krystal

Address: 1455 Lincoln Pkwy Suite 600 Dunwoody, GA – 30346

Property Description: Krystal Corporate

Property Number: 0000

This post is listed Under  App Development
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