Associate- Campaign Marketing Job Vacancy in Baseware Chandigarh, Chandigarh – Updated today

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Company Name : Baseware
Location : Chandigarh, Chandigarh
Position :

Job Description : Marketing business function is responsible for guiding prospects & customers throughout their journey with Basware. Through providing thought leading insights, practical advice and a roadmap for automation, in partnership with our Sales function, we enable organizations to simplify operations, spend smarter and drive the transformation of their Finance & Procurement functions. Leveraging industry leading marketing platforms including Hubspot, LeadForensics and many more, we activate multi-channel marketing programs to help prospects get informed, build their business case, select the right-fit solutions, and ensure our customers get the most value from their Basware solutions.

We are looking for an Associate, Campaign Marketing to join our team. You will provide support to marketing teams like Demand Generation teams, Brand Marketing teams etc. and take a key role in supporting data quality, insight, and execution. You should also be able to interpret metrics, be goal-oriented and a strong communicator. We expect you to perform well in a team environment and have exceptional people skills. Ultimately, you should be able to contribute to creating and maintaining good customer relationships and ensuring smooth Marketing team operations.
Become a critical part of the Digital Marketing team and support in all kinds of administrative work.
Act as a bridge between offshore teams and local Digital Marketing team
Monitoring and understanding of tasks on a day-to-day basis through project management tool.
Lead creation in MAP and CRM with daily review on accounts, contacts, and companies.
Support in data quality and management.
Making Internal follow-up and communication with teams on leads passed to Sales.
Creation of Emails, Landing Pages, Nurture workflows in Hubspot.
List management, Lead Management, data management & creation of data upload templates.
Contact subscription status and opt-in management.
Regular data maintenance/cleaning in MAP in support with MAP Owners.
Support nurture creation and activation provide insight into data quality, campaign performance and expectation management.
A/B Testing of emails and Landing pages
Creating strong alignment and co-ordination between global teams
** MAP – Marketing Automation Platform (Hubspot)
SKILLS & REQUIREMENTS
Basic Knowledge of Hubspot and websites and other DM tools
Good Communication skills
1-2 years of Experience in Digital Marketing Teams
Knowledge of digital marketing and its various techniques
Ability to perform research and have an analytical bend of mind.
Keen and quick learner
Excellent Microsoft Office skills especially Excels.
Minimum of Bachelors (Technology/ Engineering) degree preferred.

This post is listed Under  Technology
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