Digital Marketing Executive Job Vacancy in Kayimpex Mumbai, Maharashtra – Updated today
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Company Name : Kayimpex
Location : Mumbai, Maharashtra
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Job Description : Job briefWe are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimisation of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.ResponsibilitiesFormulation of strategies to build a lasting digital connection with consumersPlan and monitor the ongoing company presence on social media (Twitter, LinkedIn etc.)Launch optimized online adverts through Google Adwords, Social Media etc. to increase company sales, inquiries and brand awarenessBe actively involved in SEO efforts (keyword, image optimization etc.)Prepare online newsletters and promotional emails and organize their distribution through various channelsProvide creative ideas and content for content marketing and update websiteMeasure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)Acquire insight in online marketing trends and keep strategies up-to-dateMaintain partnerships with vendorsPlanning and monitoring the ongoing company presence on social mediaLaunching optimized online advertisements to increase company and brand awarenessBuild and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identificationGenerate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take actionSet up and optimize company pages within each platform to increase the visibility of company’s social contentContinuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the informationCollaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actionsRequirementsProven experience as Digital Marketing Executive or similar roleExcellent consulting, writing, editing (photo/video/text), presentation and communication skills*Demonstrable social networking experience and social analytics tools knowledgeAdequate knowledge of web design, web development, CRO and SEOExcellent understanding of digital marketing concepts and best practicesExperience with B2C social media, Google Adwords and email campaigns and SEO/SEMWorking knowledge of ad serving tools (e.g., DART, Atlas)Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)Skills and experience in creative content writingAnalytical mindset and critical thinkingExcellent communication and interpersonal skillsJob Types: Full-time, Regular / PermanentPay: Up to ₹20,000.00 per monthSchedule:Day shiftEducation:Diploma (Preferred)Experience:Digital marketing: 1 year (Preferred)
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