Digital Campaign Manager Job Vacancy in Schlesinger Group Gurgaon, Haryana – Updated today

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Full Details :
Company Name : Schlesinger Group
Location : Gurgaon, Haryana
Position :

Job Description : Responsibilities

Take ownership of digital marketing strategy for Piplsay and run marketing campaigns to drive brand visibility and lead generation
Setup full-funnel marketing automation and integration with CRM, website, and any other external platforms, as needed
Create workflows and conduct rigorous A/B testing to improve campaign effectiveness, conversion rates and marketing ROI
Maintain marketing automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
Establish processes for end-to-end lead tracking, lead scoring, and contact segmentation
Collaborate with the product and marketing leaders to plan growth campaigns and execute
Manage omni channel analytics and harness data to optimize campaigns and make decisions for future growth strategies
Closely work with the marketing leader develop growth marketing strategy, channel mix, and revenue attribution models
Stay current on the latest SaaS marketing strategies, and share new growth hack plans with the team

Essential

3+ years of marketing automation experience with hands-on expertise on digital channels including Website, Email, SEO, SEM, Social
A proven background in operating CRM and Marketing Automation platforms with a good knowledge of setting up workflows
Deep understanding of marketing analytics and channel optimization
Excellent verbal and written communication skills in English

Bonus points if you

Have an excellent knowledge of CRM and Marketing Automation platforms (HubSpot/Marketo/Pardot etc.)
If you are based in Delhi/NCR region

This post is listed Under  Technology
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