Manager – Performance Marketing Job Vacancy in Enphase Energy Bengaluru, Karnataka – Updated today
Are you looking for a New Job or Looking for better opportunities?
We got a New Job Opening for
Full Details :
Company Name : Enphase Energy
Location : Bengaluru, Karnataka
Position :
Job Description : Role Title
Reports To
Assoc. Manager / Manager – Performance marketing
Sr. Director – Growth Marketing
Function
Location
Marketing
Bangalore
MISSION AND SCOPE
WHY THE ROLE EXISTS
The Performance Marketing/Assoc. Manager is primarily responsible for the management of Enphase’s digital accounts – Google
SEM and FB. S/he focuses on setting up, managing, and optimizing ads for the right target audiences for Enphase and retarget
them across verticals, such as SEM, display advertising, social media, affiliate marketing, content discovery platforms, etc.
SCOPE OF RESPONSIBILITY
Creating and executing a strong performance marketing plan
Developing and managing digital prospecting and remarketing campaigns
Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
Work with data and implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests
to iterate into new ideas
Ensuring successful planning, execution, optimization for key traffic KPIs via SEM, FB and other paid media
SEM – Source and implement the most effective keywords, measure keyword performance and optimize campaigns
based on them.
Continuously Identifying and testing new channels to continue to meet or exceed established critical metrics
Allocate budgets – analyse and recommend modifications to ad spends
Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
QUALIFICATIONS AND EXPERIENCE
3-5 years (Tier-1 MBA) / 5-8 years (Non tier-1 MBA) of performance marketing in a highly competitive industry –
preferably in the technology2human/lifestyle space – Experience with solar rooftop PV a bonus
Analytics capabilities with Google Analytics (GA4/Tag manager)
Strong analytical skills and a data-driven approach to problem-solving is a must for this role
Knowledge of best practices around effective messaging, funnel optimization, deliverability, customer segmentation,
reporting, analysis, and testing strategies.
Experience working in primary PPC ad platforms (Google AdWords, Yahoo, Bing, Facebook, Amazon etc).
Knowledge of marketing automation tools such as SFMC, HubSpot, Zapier, or similar.
Creativity and an eye for design.
Willing to wear multiple hats and roll up your sleeves to get the job done.
An MBA or equivalent from a Tier-1 college.
This post is listed Under Technology
Disclaimer : Hugeshout works to publish latest job info only and is no where responsible for any errors. Users must Research on their own before joining any company