Marketing Data Scientist Job Vacancy in Skillsoft Hyderabad, Telangana – Updated today

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Full Details :
Company Name : Skillsoft
Location : Hyderabad, Telangana
Position :

Job Description : Marketing Data Scientist

At Skillsoft, we are all about making work matter. We believe every team member has the potential to be AMAZING. We are bold, sharp, driven and most of all, real. Join us in our quest to democratize learning and help individuals unleash their edge.
OVERVIEW:
The marketing analytics team’s mission is to make our marketers the stewards of data-driven decision making for the entire organization. As the Lead Marketing Data Scientist, you will develop the backbone of this practice through the creation and optimization of our reporting capabilities. We will empower our teams to design best-in-class customer experiences rooted in continuous testing and iteration; and collaborate closely with our partners in sales and product to drive growth.

There are four key pillars of our practice:

Organizational Alignment:

Partner with sales and analytics to develop a mix of clear build and progress objectives each quarter that our marketing teams will work towards
Track and measure performance against these objectives and provide teams with insights into what is driving it

Funnel Design

Develop pipeline build and progress funnels that ladder up to each business segment’s north star revenue goals
Ensure that our agile teams leverage these funnels to prioritize their work

Decision Framework:

Foster a culture where members across the organization submit ideas, which are measured against a defined model to give teams a clear prioritization of what to execute

Measurement & Attribution

Build and maintain a suite of self-service dashboards that provide answers to common marketing team questions
Support the marketing teams’ deeper analytics needs through performing ad hoc analyses

OPPORTUNITY HIGHLIGHTS:
Create, implement, and refine core marketing measurement frameworks and models, including attribution, CLV, return on investment, experiment methodology, and segmentation
Transform raw data into meaningful and impactful analysis characterized by strong data governance, technique clarity, and clear documentation
Play a foundational role in guiding how our teams can best generate high quality leads and progress existing leads through the sales cycle
Identify key metrics that drive the performance of marketing tactics, make these accessible to team members through dashboards and reports, and drive these metrics through statistical analyses of experiments
Identify and design machine learning models to support marketing’s business objectives including forecasting, marketing mix modeling, and attribution and lifetime value
Continually evaluate and refine your technical toolkit, sharing what you learn with the team

SKILLS & QUALIFICATIONS:
3 years of proven experience as a data scientist/analyst or in a quantitative role in which you extracted meaning from big data sets with little engineering support
Experience with acquisition and retention marketing operations, channel attribution, churn and lifetime value models, analytical tools and infrastructure, and finding efficient growth strategies a plus
Proficient in SQL and either R or Python
Proven ability to communicate your insights verbally, visually, and in writing with teammates and business partners
Comfortable guiding others, recommending tools and standard methodologies to improve the efficiency of the teams work
Strong, independent, analytical problem solver who enjoys thinking about and solving complex and nuanced problems
Passionate about subjects such as experimental design, data visualization, and statistical analysis techniques
Experience with Looker, Tableau, or other data visualization software a plus
Experience with Salesforce and Marketo a plus

SUCCESS QUALITIES:
Personally Accountable for Team Success. We unleash our edge together.

Confident Achievers. We are bold.

Intellectually Curious. We are sharp.

Adaptable, Agile & Resilient. We are driven.

Customer First. We are real.

MORE ABOUT SKILLSOFT:

Skillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets – their people – and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance.
Skillsoft and SumTotal are partners to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, and the SumTotal suite for Talent Development, which offers measurable impact across the entire employee lifecycle. Learn more at www.skillsoft.com.

Thank you for taking the time to learn more about us.

If this opportunity intrigues you, we would love for you to apply!

NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Skillsoft is an Equal Opportunity-Affirmative Action Employer: It is the policy of Skillsoft (US) Corporation to provide equal employment opportunities to applicants and employees without regard to race, color, national origin, citizenship, religion, sex, sexual orientation, age, marital status, disability (mental or physical), protected veteran status, genetic information or any other class protected by law.

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