Marketing Manager Job Vacancy in Emerald Remote – Updated today

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Full Details :
Company Name : Emerald
Location : Remote
Position :

Job Description : Overview:

Emerald is seeking a Marketing Manager to join our Catalyst Group team in New York City or remotely. This role will support the annual HOW Design Live conference, which brings together some of the most remarkable design thinkers of our time and innovative design leaders to inspire and educate the community.
The Marketing Manager leads the development and execution of marketing plans to achieve attendance goals for this annual event. With a deep understanding of our brand and audience, this role will create and execute ROI-focused multichannel b2b campaigns. This collaboration-heavy role partners with the Marketing Director to provide insights that influence the overall marketing strategy, as well as Sales and Content to create and track campaigns.
Much like our audience, the Marketing Manager should be a passionate creator who is data-driven, agile, and collaborative. A positive attitude and the ability to independently drive projects forward, meet deadlines, and raise work equally well across collaborative and independent work environments are essential to success, as well as excellent project management, attention to detail, and prioritization skills.
Responsibilities:
Lead the development and execution of bottom-up, ROI-focused multichannel b2b marketing campaigns that achieve audience goals by increasing brand/product awareness, increasing conversion/registrations through up-sells/cross-sells, nurturing prospects, and generating qualified net-new leads
Conceptualize, execute, and manage automated email nurturing programs to increase registrations and conversions for additional events, products, and services
Execute and manage nurture campaigns across various marketing channels including PPC marketing, OOH marketing, social media, cross-promotions, print advertising, event marketing, direct mail, and others
Coordinate endemic social media campaigns and channels to increase awareness, drive registrations, and engage community
Collaborate with the Marketing Director to disseminate relevant content including case studies, infographics, videos, podcasts, reports, white papers, and others
Deliver accurate, timely, and visual integrated reports from multiple sources to continuously inform marketing strategy and recap marketing campaign performance
Manage post-registration attendee communications for onboarding, additional promotions, and event logistics to ensure customer success
Support messaging development and optimization for advertisers, attendees, and sponsors
Collaborate with internal Registration team to develop registration website collateral, provide requirements for audience and press website setup, and test website before launch to create a seamless customer experience
Assist with event mobile app
Qualifications:
Experience building, automating, executing, and analyzing performance of email campaigns using complex tools like Pardot and Salesforce Marketing Cloud
Experience building, scheduling, executing, and analyzing social and digital advertising campaigns
Experience creating and managing marketing content, including writing campaigns, managing websites, and circulating existing digital content through marketing channels
Experience defining and translating data into actionable insights that influence marketing strategy
Creative mindset with a history of conceiving new and innovative campaigns
Proactive work style that demonstrates the ability to effectively prioritize, multitask, and identify potential challenge areas
Ability to build relationships and collaborate successfully with multiple functional groups internally (sales, editorial, etc) and externally (clients, vendors, etc)
Experience with additional tools including Adobe Creative Suite, Tableau, and A2Z is a plus
To support our commitment to provide a healthy and safe work environment we require all of our team members to have received the COVID-19 vaccine. We utilize CLEAR as our verification partner.
ABOUT EMERALD
Emerald’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We expand connections that drive new business opportunities, product discovery, and relationships by producing over 140 annual events. We create and deliver content through print and digital channels to ensure our customers are on the cutting-edge of their industries and can continuously develop their skills. And we power commerce through our seamlessly integrated in-person and digital platforms and channels that provide efficient year-round buying and selling opportunities. It’s our business to grow yours. For more information, please visit http://www.emeraldx.com.
Emerald offers benefits including medical, dental, vision, 401(k), uncapped vacation for exempt team members, sick days, short-term and long-term disability, maternity and parental leave, flexible savings accounts, paid holidays, life and AD&D insurance.

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