Senior marketing manager Job Vacancy in Amazon Asia-Pacific Holdings Singapore – Updated today

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Full Details :
Company Name : Amazon Asia-Pacific Holdings
Location : Singapore
Position :

Job Description : Basic Qualifications:

10+ years of professional experience in marketing, within a fast-paced metrics driven environment. 5+ years of experience in managing teams. Extensive experience in digital marketing, brand management, performance marketing and content marketing.
Proven track record of B2C branding and online performance marketing, in particular with new product launches. Track record of hitting aggressive growth targets leveraging a diverse set of channels and tactics
Excellent communicator and cross-functional team player. Demonstrated ability to coordinate projects across functional teams, including marketing, product management, UX, tech, creative, legal, and merchandising teams.
Analytical and Creative thinker: able to deliver deep insights that lead to novel approaches
High attention to detail and ability to manage multiple, competing priorities simultaneously and deliver results. Experience with developing, executing, and analyzing marketing experiments and tests.

Job summary
Senior marketing manager, Amazon Academy
Are you passionate about transforming the learning experience of millions of students? Amazon Academy is a pioneering venture of Amazon in EdTech space. We are looking for an entrepreneurial Senior Marketing Manager to lead marketing initiatives across brand building, customer acquisition and engagement. The ideal candidate is a strong product marketer, brand marketer, project manager, and people manager who is customer obsessed, data-driven, detail-oriented, and excited to work in a fast-paced environment. Successful candidate will have an extremely high level of customer focus, a passion for process improvement, excellent cross-functional collaboration skills and unrelenting tenacity to get things done. The candidate must be able to work at the strategic level (using customer behavior to generate bold and innovative ideas for growth) and at the tactical level (leading your team to optimize campaigns, analyze traffic data, and solve problems).

Responsibilities:

Own product marketing for Amazon Academy, leading a team that supports online and offline marketing initiatives.
Be the brand’s storyteller through all mediums, creating a compelling brand positioning and communications strategy. Drive development and execution of brand campaigns.
Lead the strategy and development of a multi-channel integrated demand generation strategy. Own execution across paid (search, display, app, social media) and owned (merchandising, emails, push notification and editorial content) channels end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization.
Develop Edtech customer insights and follow segment trends closely to anticipate challenges and opportunities.
Develop, implement and evolve a cutting-edge content marketing strategy. Creative approach to content marketing assets with new ideas that push boundaries. (Education content background is helpful).
Be the senior-level product marketing voice in roadmap and product development discussions. Drive cross-functional (tech, design, content, product and BD teams) collaboration for launch. Partner with various internal teams at Amazon to explore areas of collaboration.
Develop marketing metrics, goals, and KPIs to measure and track business results. Set up regular touchpoints with key stakeholders to review funnel health, assess pipeline health, and present learnings and opportunities to leadership.

Scope and execute qualitative and quantitative research to inform product marketing strategies.

Engage marketing agency partners such as those catering to creatives, digital advertising, market research, media relations, content creation and social media.
Identify and develop new processes/mechanisms that drive efficiency and scale

Preferred qualifications:

MBA or equivalent degree
Proven track record in Edtech product marketing, with deep understanding of Indian customers
Exceptional written and verbal communication skills, capable of owning and writing complex documents and presenting/influencing VP+ stakeholders
Team-oriented, with the ability to work with and influence others in remote organizations.
Self-starter with ability to work independently and as part of a team. Ability to thrive in ambiguous environments
Strong analytical and quantitative skills; ability to use customer research, hard data and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of marketing programs.

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