Sr. Associate, Marketing Automation Job Vacancy in Cvent Gurgaon, Haryana – Updated today
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Company Name : Cvent
Location : Gurgaon, Haryana
Position :
Job Description : About the Company
Cvent’s Global Demand Center (GDC) is seeking a passionate, organized marketing professional to join our team. Our ideal candidate is a skilled multi-tasker that is team-oriented, with a positive attitude and genuine interest in learning something new each day.
In this role on the Marketing Technology and Automation team, you will be on the cutting edge of emerging technologies used to elevate Cvent’s marketing programs. This role will serve as a technical expert and marketing technologist and have exposure to all sides of Cvent’s business.
This role will facilitate our technical evaluation process and help identify global requirements for different marketing technology needs (direct mail, interactive content, chat, video tools, marketing attribution, web personalization and more). You will serve as an expert administrator of systems like Marketo, Drift, PathFactory, Bizible, Vidyard, Opensense, Cvent Attendee Hub, Ion Interactive, and more. You will have significant involvement in defining marketing processes that drive efficiency and scale across the organization.
What You Will Be Doing
Work closely with the Marketing and Sales Operations teams to build campaigns that drive demand generation using Marketing automation systems
Creating and optimizing marketing email and landing page templates that drive sales leads and increase prospect and client engagement, create dynamic templates
Work on creating and optimizing Lead Scoring and Nurturing campaigns to increase the inflow of leads to the sales teams
Create and maintain website integration to Marketing Automation Systems, Integration to CRM systems and other Marketing technology.
Work on Marketing automation roadmap projects to improve existing processes and optimize the system utilization
Managing and implementing marketing tools in our Marketing Technology Stack
Designing and executing data management programs to bring better alignment between systems
Building and analyzing reporting to show technical and automation effectiveness and trends
What You Need For This Position
1-2 years of experience using a marketing automation tool (Marketo preferred, Eloqua, Pardot, HubSpot etc.)
Fair understanding of Marketing automation and demand generation concepts and ability to implement the same using a Marketing Automation software
Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks, simultaneously
Excellent communication, problem-solving, teamwork, and future-thinking skills
Ability to dig in to understand user requirements and expectations, and deliver on them
Fair understanding of CRM (preferably Salesforce) system and setup
Bonus Skills We’re Looking For
Experience working in a fast-paced, collaborative environment
Demonstrated ability working with globally dispersed team
Basic knowledge of HTML
Marketo certification
Experience with integrated tools like Marketo, Salesforce, Cvent, Drift, Bizible, Vidyard, Opensense, Zoom, etc.
This post is listed Under Technology
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