Channel Lead eCommerce (Head of eCommerce) Job Vacancy in FrieslandCampina Thirumala, Thiruvananthapuram, Kerala – Updated today
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Full Details :
Company Name : FrieslandCampina
Location : Thirumala, Thiruvananthapuram, Kerala
Position :
Job Description : Responsible for leading the eCommerce channels and reports directly to the Sales Director, the eCommerce Channel Lead leads the cascading of the Fighting Unit strategy into data-driven 12Q Channel and Customer Plans for the eCommerce channel. Align and integrate with Brand Plans from Marketing team and Channel & Category strategy from CCD team. Lead execution against 12Q Plan with the accounts through joint business planning, perfect in-store activation, strong profit management and growth of key accounts and their share of wallet. Strategically manage and develop great E-Commerce Team.
What we ask
Bachelor Degree or higher in related fieldMinimum 10 years’ experience in eCommerce, Key Account Management, and Project Management.Solid understanding and track record in eCommerce strategy, channelsClear communicator, effective negotiator, with the ability to identify others’ needsCan work autonomously but also as part of multi-disciplinary teamsOpen minded and ‘thinks creatively out of the box’, forward thinking.Eye for detail in executionEnthusiasm for acquiring new skills and knowledge, as well as for developing others.Good command of both English & Thai in speaking, reading, and writingData drivenSelf-motivated with ‘can do attitude’.Organizational sensitivity; Dynamic and ready for changeStrong communication skillsTeam player, team spirit ambassador as to connect multidisciplinary teams under one seamless consumer experience.
What we offer
FrieslandCampina Thailand is the affiliate of Royal FrieslandCampina and has been here since 1967. We produce and sell variety of dairy products under brand name Foremost, Ship, Falcon and My Boy. The extensive product range of quality products includes pasteurized milk, UHT milk, yoghurt drinks, and condensed milk. We believe our current and future success depends largely on the quality of our employees. For this reason, Foremost wants to offer an attractive, challenging and inspiring working environment where employees are encouraged to develop themselves both professional and personally.
Vacancy description
Lead cascading of Fighting Unit strategy into data-driven Channel & Customer Channel plan for eCommerce (incl. budget , KPIs and yearly targets, per key account). Align and integrate with Channel & Category strategy from CCD team. Run execution drumbeat and deliver on Channel & Customer strategy, driving distribution & profitable volume growthDrive customer preference to grow share of wallet through: (1) Constructive partnering with new and existing customers (including Pure player, eRetailer, and Direct to Consumer); (2) Leading fact-based negotiations to create Win-win trade terms (incl. optimal price and promo policy, in alignment with Marketing) and engaging in joint business planning; (3) Creating efficient service agreements and Control local & regional commercial deals to ensure they are compliant with company guidelines.Win with relevant assortment: (1) Prioritising Hero SKUs in assortment planning with Key Accounts (2) Contributing to insights on right price/pack architectures (OBPPC) (3) Collect pack insights and learnings from field and closely monitor competitors and customer demand to drive barrier-breaking renovation/ innovationDesign solutions for new Clients, to enable Sales in multiple Ecommerce channels, as well as new commerce models and offerings.Run effective promotions (driving penetration and with positive ROPI) and manage trade term spending to achieve sales KPIs; Align activity calendar with customers and lead excellent execution of Channel & Customer Plans (incl. look & feel of shop-in-shop activation and campaigns.Work closely with local Commercial management to ensure proper Account Management and Development of existing Key Accounts across multiple categories. Co-Working with Shopper Marketing for think new idea and strategy (eg. Recruit new user , Retain old User , Grand Opening New Product and etc.) and Marketing on traffic target and execution.Monitor ecommerce Channel contribution per customer and key sales KPIs: vol./val./ profitable growth, traffic, and provide reports to Sales Director and MT (incl. improvements and growth opportunities)Own and run a reliable sales forecast & S&OP for the ecommerce ChannelManage ecommerce team strategically to deliver best results, e.g. putting A-talent into critical sales roles, set and communicate clear objectives, leveraging global training programs to grow & develop great eCommerce KAMs.
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