Manager (Digital) Agri Job Vacancy in PI Industries Ltd. Mumbai, Maharashtra – Updated today
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Company Name : PI Industries Ltd.
Location : Mumbai, Maharashtra
Position :
Job Description : Position Description
Business Division:
Agri
Department:
Strategy & Digital
Location:
Mumbai
Position Title:
Manager – Digital (Agri)
Level:
J3/M1
Reporting to (Title)
Lead – Agri Strategy & Digital
Position Purpose
Overall Position Summary:
The digital manager will be responsible for charting out and executing PI’s journey towards better digital maturity. She/ he will have to achieve the same through a 2-speed process:
Tactical (Short to Mid term): Implementation of the initiatives planned (project manage) and ensuring business impact of the running systems (connect system processes to business KPIs)
Strategic (Mid to Long term): Observe business and technological trends playing out in the agri-adjacent value chain- and design investment thesis around them.
The role requires extensive cross functional coordination and interface with partners & vendors in digital/ analytics/ enterprise IT systems. The role in itself is an individual contributor.
PI’s Digital roadmap & Agtech scenario
Digital is a stated core capability for PI- and hence is a priority management focus area by way of capital investments and leadership efforts. The envisaged Digital CoE (center of excellence) will be entrusted to not just accelerate the current business levers, but also activate new digital-first business models.
Agriculture usually follows other consumer segments with 5-10 year lag; there is a strong probability of the tech inflection point in Indian agriculture over the next 3-5 years. Agtech at scale will be a major lever for enabling new touchpoints for India’s 100mn+ farmers.
Who should consider this role?
Product managers in the SaaS/ ITES domain who would want to work with an established and fast growing product led company- where digital creations directly impact business results
Consultants from Technology consulting background who would want to co-create digital solutions with business teams, and see them to tangible impact
Digital mangers from Agri/ agri-allied sectors who would want to join one of India’s fastest growing and differentiated agri inputs company, with potential to create industry first solutions
Strategic Responsibilities
Digital Strategy & Formulation:
Development of digital strategy and driving the same throughout the business unit, clearly quantifying business case for digital transformation
Leading digital capability analysis and assessment towards executing the digital strategy, including competitive benchmarking of the organization’s digital assets and defining the to be state based on within category and cross- category leading practices
Incorporating new ideas in technology and digital applications from outside their traditional industry structures and conventions to generate competitive differentiation as part of the digital strategy formulation
Design multi-channel consumer (Farmer) experience across the journey (awareness -> research & evaluate -> purchase -> use -> advocate). Identify metrics for the same, and measurement mechanisms (source / definition)
Develop and prepare insights on impact of digitalization on input and output value chain in agriculture and its impact on PI’s business
Strategic Controlling:
Develop strategy review process/cadence for the business
Develop monitoring frameworks & mechanisms to ensure business and budgets are in line
Planning
Budget formulation: Defining budget on the basis of business frameworks, strategies, processes, and measures to be applied across the business
Goal Setting: Creating and finalizing actionable plan and targets
Training: Plan and build training workshops to apprise and impart knowledge for each new technology/ software solution
UX Oversight: Overseeing customer experience on digital touchpoints, soliciting and addressing feedback for the same
Internal Collaboration
Capability Development: Build digital awareness across the organization.
Deployment of solution built: Ensure seamless deployment of digital solutions developed within organization, monitor effectiveness and business outcomes vs. plan
Change Management
Change Management Plan: Facilitate internal organizational and cultural change management process for digital adoption
Change toolkit: Develop change toolkit & materials, with input of best practices, in collaboration with Agri BU Head along with designing communications
Digital Surveys: Develop and administer regular digital surveys and pulse check
External Collaboration
Vendor Selection: Selection of IT and emerging technology partnerships based on policy and stringent process and Negotiate favorable terms and conditions and finalize contract in collaboration with Legal team.
Spend management: Plan and optimize technology investments and spends for digital interventions
Operational Responsibilities
Partnerships & Ecosystems
Digital Partner Onboarding: Internal and external expansion of digital partner network
New launches: Ensure seamless implementation of new technology platform launches in collaboration with external vendor
Launch initiatives: Drive effective roll-out of planned launches in collaboration with function heads to allow for better preparation and quicker adoption
Feedback: Take regular feedback from users about quality of technology and take action as appropriate
Continuous Improvement
Customer connect through digital touchpoints: Initiatives for better customer connect, better digital outreach among customers and enhanced data quality
Internal application of new digital tools: Continuous improvement initiatives using digital technologies in collaboration with other function heads
Progress Review: Review progress and effectiveness of all implemented initiatives
MIS & Reporting
KPI Measurement and Tracking: Define, track and publish to relevant stakeholders performance of key metrics for Digital
Reporting: Provide regular updates and Ensure accuracy and updation of dashboards
Financial Responsibilities
Expenses: Ensure efficient and effective spends for digital initiatives
Savings Targets: Ensure achievement of planned savings in costs resulting from enhanced efficiency and time saved
Adherence to budget: Drive adherence to expenditure as per budget.
People Responsibilities
Goal Setting: Creating and finalizing actionable plan and targets
Training: Plan and build training workshops to apprise and impart knowledge for each new technology/ software solution Ensure rigorous identification of training needs for the Digital team, and execution as per plan, in collaboration with HR
Grievance Resolution: Review grievances of Digital Central and other users in the organization, and ensure resolution, In collaboration with HR
UX Oversight: Overseeing customer experience on digital touchpoints, soliciting and addressing feedback for the same
Education Qualification
MBA from a reputed B-School.
Graduation preferably with IT/ CS specialization
Work Experience
3-5 years of experience, with minimum 3 years in Product /Project management experience
Should preferably have been a part a Digital transformation office previously.
Industry to be Hired from
SaaS Product/ Tech Consulting/ Agri Inputs / Agro Allied Industries
Functional Competencies
Good knowledge of providing technology support
Knowledge of vendor management
Domain knowledge of enterprise applications related to sales/ supply chain
Interaction Complexity and Team Work
Interaction
Frequency
Purpose of Interaction
Internal :
Agri BU Head, F&C Lead, Institutional Sales & Exports, Product Development and Registration, HR, Legal, Accounts
As and when required
Understanding the business requirement
Marketing & Crop solutions, Commercial & Supply Chain
Continuous
Digital fit with business requirements
IT
Continuous
Design and implementation
External :
External forums / associations, External vendors/ service providers
As and when required
Networking, building and implementing customized digital tools
Digital and technology Vendors
Continuous
Design and implementation
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