Assistant Manager-Digital Marketing Job Vacancy in Relaxo Footwear India – Updated today

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Full Details :
Company Name : Relaxo Footwear
Location : India
Position :

Job Description : Position Title: xxxxxxxxxxxxxx

Department:
Marketing
Work Location:
HO

Grade:
xxxxxx
Travel Required:
Yes (20%)

Reporting to:
Administrative:
xxxxxxxxx
Reported by:
NA

Functional:
xxxxxxxxx

Educational Qualification:
MBA in marketing.

Experience:
xxxxxxx

Any additional requirement:

Purpose of the Position (Job Summary)

Driving digital marketing to enhance brand awareness in digital space.

Key Roles and Responsibilities

Financial
Monitor actual advertising spend v/s planned
Track deviances against AOP & periodically share the report
Monitor ROI of spends & pro-actively suggest corrective action as & when required

Customer Orientation
Understanding of digital audience behavior
Understand the needs & wants of internal & external customers

People Orientation
Manage internal & external stakeholders

Internal Business Process
Work closely with Digital agency , photographers, influencers, bloggers, e-com portals ( amazon, flipkart, etc ) etc
Assist in designing Digital marketing strategy at organizational & brand level
Manage digital marketing campaigns.
Drive Social Media Marketing, Search Engine Marketing, ORM, Search Engine Optimization, etc
Manage , update & maintain Website ( Corporate & e-com )
Look after Owned , Earned & paid legs of digital marketing
Drive Content marketing, Mobile marketing, etc
Look after creative creation
To keep track of new developments / trends / technologies, and ensure required updation are proposed / happen at brand & organizational level
Study site / Social media analytics report; campaign pre/mid/post eval & address the improvement areas.
Active social listener
Lead E-commerce marketing
Responsible for Seeking estimates & approval, creation of Service orders / RO , timely booking of bills & releasing payments.
Timely creation & dissemination of reports.( Billed/unbilled/Outstanding ; Planned vs Actual spends , campaign reports, etc )
Competition tracking

Competencies

Technical/ Functional
Leadership

Understanding of creative development process
Digital marketing
Content writing/ review
Agency management
Social Listening tools
SEO, SEM, SMM
HTML
ORM
E-commerce marketing
Analytic tools – GA, Alexa, etc
Development tools
Customer focus
Collaboration
Adaptability
Result orientation
Execution excellence
Creativity & innovation

Key Result Areas

Quantitative
Qualitative

% adherence to Digital Marketing budget
% Adherence to Plan
Timely reporting of brand-wise / campaign wise / platforms wise spend
Timely benchmarking of competition practices
Timely sign-off & execution of Digital media plan / e-com plan
# of social followers on digital platforms
ORM TAT
%KPI met
Pre/mid/post eval
Quality of brand campaigns
Brand recall
Quality of creatives
Negotiation skills
Pro-activeness
Innovation
Customer centric approach
Catching Deadlines

Key Stakeholder Management

Internal
External

Product /Brand Managers
Marcom Team
Sales
CPD
Finance
NPD
Employees
Digital Agencies
Customers
Influencers
Bloggers
E-com portals
Developers
Publishers

This post is listed Under  Digital Marketing
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