Manager, Digital Marketing Job Vacancy in CaaStle New Delhi, Delhi – Updated today

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Full Details :
Company Name : CaaStle
Location : New Delhi, Delhi
Position :

Job Description : Here at CaaStle, we pioneered the clothing rental model and are now powering it for apparel retailers and fashion brands. We complement traditional ownership business models with rental subscription services and help companies meet the demands of consumers looking for greater flexibility in the way they experience fashion.

Fueled by data and the desire to connect the dots differently, our platform is driven by our highly skilled and collaborative teams. From proprietary technology to marketing and infrastructure services, we make it easy for growth-oriented companies to expand their reach in the retail market with our fully-managed, end-to-end solutions.

With a robust product pipeline and prospective partnerships, some of our current US and UK clients include: Bored Teachers, Destination Maternity, Express, Eloquii, Gwynnie Bee, Haverdash, L.K. Bennett, Moss Bros., Rebecca Minkoff, Rebecca Taylor, Scotch and Soda, Stylist LA, and Vince.

As we grow, CaaStle looks to welcome new team members who are excited to work in a dynamic and high-growth environment that celebrates innovation and analytical thinking. Our workplace consists of an inspiring community of people from unique and diverse backgrounds, and our culture is built upon a foundation of respect and camaraderie. Join us in changing the face of fashion.
About the role:

CaaStle is seeking a Digital Marketing Manager to be responsible for email, organic and paid marketing efforts for acquisition and member engagement. This is an outstanding opportunity for a smart, passionate, and data-driven marketer.

What you’ll do:

Responsible for digital marketing campaigns and reporting including the development, creation and execution.
Lead efforts to optimize processes and create new workflows to scale.
Oversee creative ticket submissions, asset management and client approvals.
Partner with the NYC based Marketing team to create compelling and effective assets for email, orgUltianic and paid channels.
Manage and maintain client facing marketing calendars outlining the latest plans.
Prep weekly and monthly marketing reports for internal and external review.
Consolidate campaign data and format results for client facing presentations.
Support the NYC based marketing team on ad-hoc data requests and developing client facing materials.
Regularly pull benchmark data and marketing results to provide insights and recommendations to enhance performance.
Collaborate with the analytics and NYC based marketing team to optimize email and on-site performance for marketing KPIs.
Keep up with marketing, digital best practices and industry trends.

We’d love for you to have:

Four plus years’ of hands-on B2C digital marketing experience required.
BA/BS degree required.
Previous experience managing at least 1-3 team members required.
Salesforce experience is a plus.
Successful track-record with project management, developing and executing digital marketing plans, and delivering on performance targets.
Strong leadership skills and the ability to manage, engage and motivate a team.
Excellent communication skills keeping the Senior Manager informed and providing clear direction to team members and cross functional teams.
Experience executing and analyzing A/B or multivariate tests.
Highly motivated and a high level of initiative.
Inspire confidence to work independently and in support of team goals and business objectives.
Exceptional Excel, data analysis, and data manipulation skills.

Even if you don’t meet all of these qualifications above, we’d still love to hear from you. Tell us about your unique qualifications in your cover letter.

Caastle is committed to equality of opportunity in employment. It has been and will continue to be the policy of Caastle to provide full and equal employment opportunities to all employees and candidates for employment without regard to race, color, religion, national or ethnic origin, veteran status, age, sexual orientation, gender identity, or physical or mental disability. This policy applies to all terms, conditions and privileges of employment, such as those pertaining to training, transfer, promotion, compensation and recreational programs.

All employees must maintain appropriate handling of company confidential information(CCI) and personally identifiable information (PII), as well as comply with the CaaStle information security policy.

This post is listed Under  Digital Marketing
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