Marketing Automation Lead Job Vacancy in MoEngage Inc Bengaluru, Karnataka – Updated today

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Full Details :
Company Name : MoEngage Inc
Location : Bengaluru, Karnataka
Position :

Job Description : About MoEngage

MoEngage is a young, fast-paced workplace that fosters a culture of innovation, ownership, freedom, and fun while building tech products of the future. Our teams are comprised of self-driven, passionate, smart individuals from top-tier institutes who are young achievers.

Sitting at a conflux of diverse technologies like Artificial Intelligence, Big Data, Web & Mobile platforms, MoEngage technology analyses billions of data points generated by customers and their devices, to predict customer behaviour and build marketing campaigns that proactively engage users.

In just seven years since inception, MoEngage is working with leading brands across e-commerce, entertainment, travel, publishing and banking domains among others. With a global presence spanning 35 countries, MoEngage has offices in San Francisco,Singapore,Vietnam, Berlin, Jakarta, and Bengaluru.

We have been recognized as one of the 25 Highest Rated Private Cloud Computing Companies To Work For in a list released by Battery Ventures, a global investment firm based on the employee feedback on Glassdoor where employees reported the highest levels of satisfaction at work during the first six months of the pandemic.

Our inclusion on this list highlights our ability to lead during a crisis and is a huge testimony to the people-driven culture we have.

Can you thrive and excel in a fast-paced ecosystem where innovation, speed and user centric product thinking are the norms? Do you enjoy discovering opportunities others do not even know exist and are geared to champion them? Are you driven by ownership and a chance to make an impact? If so, this opportunity may be for you!

Responsibilities :

Develop and manage end-to-end marketing reporting & Analytics
Build marketing attribution reporting that effectively measures performance of each channel
Enable decision-making by retrieving and aggregating data from multiple sources to present it in a digestible and actionable format
Build reports and dashboards to provide visibility into marketing campaign results, measure campaign effectiveness, track conversions, and report on the health of the marketing and sales funnel
Monitor, measure, and analyze the Marketing efficiency and ROI on marketing programs
Provide technical expertise in evolving our marketing data infrastructure as well as extracting, integrating, and analyzing marketing data
Provide actionable insights and present recommendations to marketing teams
Ability to run reporting of marketing campaigns within Hubspot/SFDC
Work on any potential data discrepancies and/or reporting issues
Drive the requirements and configuration of marketing analytics technology tools

Qualifications :

Bachelor’s degree with 5+ years of hands on experience in Business Intelligence/Analytics, preferably in Marketing analytics
Possess good marketing analytics domain knowledge
Strong hands on experience in BI and analytics tools like Tableau/google data studio/Power BI/Python/R
Ability to handle Data from multiple sources, create a data warehouse and build useful Dashboard and visualizations
Experience in creating marketing attribution reporting
Ability to create reports in SFDC and Hubspot will be a plus
Having a strong analytical, data driven approach
Ability to identify emerging trends from market and industry data
Strong communication skills- both written and verbal- to speak, present, and collaborate with members of marketing and cross functional teams as well as senior and executive leaders
Strong intellectual curiosity to develop and adopt new standard methodologies and build a continuous improvement culture

This post is listed Under  Software Development
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