Associate- Brand Marketing Job Vacancy in Upstox Mumbai, Maharashtra – Updated today
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Full Details :
Company Name : Upstox
Location : Mumbai, Maharashtra
Position :
Job Description : The Upstox Story:
Upstox is one of India’s leading Fin-Tech companies with a mission to simplify trading & investing to make it easily accessible to the masses. We aim to enable everyone, from new investors to seasoned traders, to invest across multiple categories with our state-of-the-art trade & investment platform and commission-free pricing. We offer numerous asset categories to invest in, like Stocks, Digital Gold, IPOs, Mutual Funds, and more.
By focusing on our customers’ needs and equipping them with personalized yet powerful tools, we witnessed a steep growth of 800% in our customer base from 25 Thousand in 2017 to 2 Lakh in 2019. With 1500% growth in 2020, currently, over 8 million customers trust us with their investment decisions, thus setting us on the course to become an industry leader in the country.
Our mission is simple – to break down the complexities of investing and make it more effortless, accessible, affordable, and easy for the masses to adopt. This key principle when infused with intuitive design and leading-edge technology will help us empower every Indian to take control of their investments.
RKSV Securities was founded by Ravi Kumar and Shrinivas Viswanath in 2009 and was soon graced by Kavitha Subramanian as the third co-founder in 2016. Backed by Ratan Tata, Upstox had raised $4 million in Series A funding in early 2016 that was led by Kalaari Capital. The Series B funding round scaled multifold and witnessed an investment of $25 million by a US-based investment firm – Tiger Global Management in September 2019.
We have a team of highly skilled technology and finance professionals, and are currently looking for highly motivated field experts to be part of our high-energy team.
Key accountabilities and responsibilities:Develop, plan & execute marketing B2B campaignsManage the Partner business by planning and executing online & offline campaigns and promotions.Knowledge of Marketing automation tools like CleverTap, Airship, WordPress & GupshupMeasure and report performance of all marketing campaigns.Plan and execute new product launchesResponsible for planning and delivering innovative content across all media platforms.Responsible for content creation including design and copywriting for digital ads and related marketing collaterals.Monitor competitor’s activities through print, TVC advertisements, Social media, and data analysis, as well as current market performance and trends.Needs a creative approach & aptitude to evaluate the campaign and should be strategic in driving campaign through consumer’s insight
Professional experience and qualifications:MBA degree in Marketing (Added advantage).Min. 4 years’ experience in a marketing or brand management roleExperience in the finance industry or working in an agency would be an advantage.Possess strong communication skills in both English and Hindi language.Proactive, result-driven and presentable.
Note: We are looking for a candidate who can join us immediately or max in 10-15 Days.
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