b2 campaign team lead Job Vacancy in Randstad Mumbai, Maharashtra – Updated today
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Company Name : Randstad
Location : Mumbai, Maharashtra
Position :
Job Description : summary
randstad india
permanent
specialism
information technology
reference number
JPC – 65524
job details
Job Description:
Skills Required (highlight and bold one primary skill)
Must Have
Good to Have
1. Minimum 7+ years of experience in campaign management or direct marketing
2. Instrumental in responsive design (emails + templates + websites), Media/Responsive Queries, HTML programming
3. Clarity of thought and ability to negotiate ambiguity.
4. Should have experience in Marketing Automation tools preferably Pardot/ Marketo/ Eloqua & CRM- Salesforce
1. Knowledge of CRM operations related to sales & marketing would be an advantage
2. Exceptionally strong communication skills across all levels
3. Self-driven and proactive team member with a propensity to collaborate across functions and service lines
4. Previous experience working with onshore teams would be desirable but not essential
5. Working knowledge of Adobe creative cloud is a big plus.
Qualification / Certifications
Graduate/Masters
Functional Area
Marketing, Email Marketing, Digital Marketing
Desired candidate profileAdvanced knowledge of CRM software like Salesforce.com, Pardot, EloquaStrong English Fluent Communication SkillsAdvanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and TemplatesAdvanced knowledge of MS Office Suite
Job descriptionPlanning
a. Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.
b. Be aware of the country specific plansExecution
a. Undertake Salesforce.com, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.
b. Develop and executes campaigns for account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application – having taken the time to understand the campaign objectives.
c. Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practicesReporting and Analytics –
a. Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis
b. Work with Onshore Marketing Managers to define metrics; measure, track, analyse and regularly report on the effectiveness of overall campaign performance.
c. Define and implement new marketing automation methodologies that will maximize efficiencyCoordinationCollaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websitesEffectively collaborate with colleagues and CRM/Demand Generation OperationsDevelop and maintain long-term data strategy and work in tandem with stakeholdersMaintain database integrity and synchronization of marketing systems
Base Location
Mumbai/Delhi
Travel Required
No
Shift Requirement (if applicable)
No
Job Description:
Skills Required (highlight and bold one primary skill)
Must Have
Good to Have
1. Minimum 7+ years of experience in campaign management or direct marketing
2. Instrumental in responsive design (emails + templates + websites), Media/Responsive Queries, HTML programming
3. Clarity of thought and ability to negotiate ambiguity.
4. Should have experience in Marketing Automation tools preferably Pardot/ Marketo/ Eloqua & CRM- Salesforce
1. Knowledge of CRM operations related to sales & marketing would be an advantage
2. Exceptionally strong communication skills across all levels
3. Self-driven and proactive team member with a propensity to collaborate across functions and service lines
4. Previous experience working with onshore teams would be desirable but not essential
5. Working knowledge of Adobe creative cloud is a big plus.
Qualification / Certifications
Graduate/Masters
Functional Area
Marketing, Email Marketing, Digital Marketing
Desired candidate profileAdvanced knowledge of CRM software like Salesforce.com, Pardot, EloquaStrong English Fluent Communication SkillsAdvanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and TemplatesAdvanced knowledge of MS Office Suite
Job descriptionPlanning
a. Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.
b. Be aware of the country specific plansExecution
a. Undertake Salesforce.com, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.
b. Develop and executes campaigns for account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application – having taken the time to understand the campaign objectives.
c. Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practicesReporting and Analytics –
a. Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis
b. Work with Onshore Marketing Managers to define metrics; measure, track, analyse and regularly report on the effectiveness of overall campaign performance.
c. Define and implement new marketing automation methodologies that will maximize efficiencyCoordinationCollaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websitesEffectively collaborate with colleagues and CRM/Demand Generation OperationsDevelop and maintain long-term data strategy and work in tandem with stakeholdersMaintain database integrity and synchronization of marketing systems
Base Location
Mumbai/Delhi
Travel Required
No
Shift Requirement (if applicable)
No
…
Job Description:
Skills Required (highlight and bold one primary skill)
Must Have
Good to Have
1. Minimum 7+ years of experience in campaign management or direct marketing
2. Instrumental in responsive design (emails + templates + websites), Media/Responsive Queries, HTML programming
3. Clarity of thought and ability to negotiate ambiguity.
4. Should have experience in Marketing Automation tools preferably Pardot/ Marketo/ Eloqua & CRM- Salesforce
1. Knowledge of CRM operations related to sales & marketing would be an advantage
2. Exceptionally strong communication skills across all levels
3. Self-driven and proactive team member with a propensity to collaborate across functions and service lines
4. Previous experience working with onshore teams would be desirable but not essential
5. Working knowledge of Adobe creative cloud is a big plus.
Qualification / Certifications
Graduate/Masters
Functional Area
Marketing, Email Marketing, Digital Marketing
Desired candidate profileAdvanced knowledge of CRM software like Salesforce.com, Pardot, EloquaStrong English Fluent Communication SkillsAdvanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and TemplatesAdvanced knowledge of MS Office Suite
Job descriptionPlanning
a. Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.
b. Be aware of the country specific plansExecution
a. Undertake Salesforce.com, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.
b. Develop and executes campaigns for account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application – having taken the time to understand the campaign objectives.
c. Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practicesReporting and Analytics –
a. Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis
b. Work with Onshore Marketing Managers to define metrics; measure, track, analyse and regularly report on the effectiveness of overall campaign performance.
c. Define and implement new marketing automation methodologies that will maximize efficiencyCoordinationCollaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websitesEffectively collaborate with colleagues and CRM/Demand Generation OperationsDevelop and maintain long-term data strategy and work in tandem with stakeholdersMaintain database integrity and synchronization of marketing systems
Base Location
Mumbai/Delhi
Travel Required
No
Shift Requirement (if applicable)
No
Job Description:
Skills Required (highlight and bold one primary skill)
Must Have
Good to Have
1. Minimum 7+ years of experience in campaign management or direct marketing
2. Instrumental in responsive design (emails + templates + websites), Media/Responsive Queries, HTML programming
3. Clarity of thought and ability to negotiate ambiguity.
4. Should have experience in Marketing Automation tools preferably Pardot/ Marketo/ Eloqua & CRM- Salesforce
1. Knowledge of CRM operations related to sales & marketing would be an advantage
2. Exceptionally strong communication skills across all levels
3. Self-driven and proactive team member with a propensity to collaborate across functions and service lines
4. Previous experience working with onshore teams would be desirable but not essential
5. Working knowledge of Adobe creative cloud is a big plus.
Qualification / Certifications
Graduate/Masters
Functional Area
Marketing, Email Marketing, Digital Marketing
Desired candidate profileAdvanced knowledge of CRM software like Salesforce.com, Pardot, EloquaStrong English Fluent Communication SkillsAdvanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and TemplatesAdvanced knowledge of MS Office Suite
Job descriptionPlanning
a. Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.
b. Be aware of the country specific plansExecution
a. Undertake Salesforce.com, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.
b. Develop and executes campaigns for account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application – having taken the time to understand the campaign objectives.
c. Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practicesReporting and Analytics –
a. Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis
b. Work with Onshore Marketing Managers to define metrics; measure, track, analyse and regularly report on the effectiveness of overall campaign performance.
c. Define and implement new marketing automation methodologies that will maximize efficiencyCoordinationCollaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websitesEffectively collaborate with colleagues and CRM/Demand Generation OperationsDevelop and maintain long-term data strategy and work in tandem with stakeholdersMaintain database integrity and synchronization of marketing systems
Base Location
Mumbai/Delhi
Travel Required
No
Shift Requirement (if applicable)
No
experience
10
skills
Email marketing
Campaign Management
Marketing Automation tools
Global client handling
qualifications
MBA/PGDM
This post is listed Under Digital Marketing
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