Deputy Manager/Manager – Content Designer Job Vacancy in HDFC Life Mumbai, Maharashtra – Updated today
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Company Name : HDFC Life
Location : Mumbai, Maharashtra
Position :
Job Description : Job Description
Roles and Responsibilities
A large part of the initial couple of months will be focused solely on social media and the role will involve to include organic marketing techniques across digital platforms
0-6Months into the role
Design, develop and manage a comprehensive social media strategyof a sub-brand of HDFC Life, including Twitter, LinkedIn, YouTube, Instagram, Google+, and Facebook
Create, deliver and administer a strong social media content and engagement footprint (across formats – text, audio, video, infographics, reels etc.)
Engage with the audience and build relationships on social media platforms; complete ownership of customer queries / interactions on social platforms
Organically grow social following across all channels to hit monthly/quarterly follower goals while maintaining high engagement
Constantly iterate and maintain brands personality and social tone of voice across platforms
Support linkages of social media platforms to the sub-brand website and external digital presence across 3rd party platforms and pages
Analyze the performance and user behavior to make data-driven proposals for product development and marketing using social media marketing tools
Stay up-to-date with current technologies and trends in social media, content formats, design and applications; be an early adopter of social media trends and technology
Track and analyze SEO in order to provide effective solutions for content optimization
Post 6Months (additional responsibility)
Identify, validate and optimize new acquisition channels including content marketing, viral loops, SEO / SEM, affiliate and influencer marketing
Create, execute and optimize SEO Strategy for each target segment
Plan, execute and measure experiments and optimize user funnels
Desired Candidate Profile
3+ years in growth / digital marketing, with 2 years of social media experience in a B2C industry
Strong functional knowledge of set up and management of key digital channels (including social media) to amplify brand
Ability to make content more engaging, interactive and memorable
Ability to connect with the audience and convey the idea impactfully;
Ability to create compelling content; excellent writing skills with know-how of creating engaging video, audio and infographics
Knowledge of Analytics tools (e.g., Google Analytics, Adobe Analytics), SEO / SEM, Google AdWords etc.
Role:Growth Marketing
Salary: Not Disclosed by Recruiter
Industry:Insurance
Functional Area:Marketing & Communication
Role Category:Digital Marketing
Employment Type:Full Time, Permanent
Key Skills
Organic MarketingGrowth MarketingSocial Media Marketing
marketingDigital Marketing
Skills highlighted with ‘‘ are preferred keyskills
Education
UG:Any Graduate
PG:Any Postgraduate
Company Profile
HDFC LIFE INSURANCE COMPANY LIMITED
HDFC Life, one of India€™s leading private life insurance companies, offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC), India€™s leading housing finance institution and Standard Life plc, the leading provider of financial services in the United Kingdom.
HDFC Life€™s product portfolio comprises solutions, which meet various customer needs such as Protection, Pension, Savings, Investment and Health. Customers have the added advantage of customizing the plans, by adding optional benefits called riders, at a nominal price. The company currently has 37 retail and 8 group products in its portfolio, along with 9 optional riders catering to the savings, investment, protection and retirement needs of customers.
HDFC Life continues to have one of the widest reaches among new insurance companies with about 500 branches in India touching customers in over 900 cities and towns. The company has also established a liaison office in Dubai. HDFC Life has a strong presence in its existing markets with a strong base of Financial Consultants. For more information, please visit our website, www.hdfclife.com
Company Info
X
From 3 to 7 year(s) of experience
This post is listed Under Digital Marketing
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