Senior Manager-Digital Strategy Job Vacancy in Innovacer Noida, Uttar Pradesh – Updated today

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Full Details :
Company Name : Innovacer
Location : Noida, Uttar Pradesh
Position :

Job Description : Noida, India
Full time
Marketing & Partnerships
We want people who are passionate about solving today’s healthcare challenges and positively impacting people’s health and well-being.
After all, that’s what we’ve been focusing on for the past six years. We’re on a purpose-driven journey to impact the future with a healthcare system that cares. The healthcare industry is undergoing a massive transformation, and Innovaccer is helping organizations effectively care for patients in today’s digital world. Our story began when a handful of go-getters got together to tackle one of the healthcare industry’s most pressing needs: a one-stop, whole-patient data bank that breaks down data silos to help teams provide the best care possible. Our mission to care as one is centered around the need for an integrated patient view to improve care delivery.

And you don’t have to take our word for it; Innovaccer recently achieved unicorn status as one of the fastest-growing companies in healthcare technology.

Innovaccer is uniquely positioned in the marketplace and is building a one-of-a-kind healthcare cloud that will enable users to develop applications and solve long-standing healthcare challenges. See our latest KLAS ranking.
Working here is different.
We take pride in our grit and purpose-driven work ethic. It’s why we’ve been able to solve some of healthcare’s most challenging problems and why we continue to energetically take on incredible challenges.

We dream, we collaborate, we experiment, and we break new ground. We’re a strong team that looks out for each other.

At Innovaccer, you can expect plenty of support and guidance from your colleagues with opportunities to learn, grow, and make a difference.

We love organized chaos. So, if you are looking for a typical 9 to 5 job where you are told what to do, this may not be for you. When you work with Innovaccer, you are your own boss.
Your Role

We are looking for a talented Senior Manager-Digital Strategy to lead the entire digital marketing initiatives for the firm. This would include defining and driving the digital strategy across all the digital assets – website, emails, paid media, social media, display and programmatic etc. This role will be responsible for creating effective digital marketing strategies to build thought leadership (awareness/ visibility), promote content collateral to generate engagement and generate pipeline for our products. The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.

A Day in the Life:
Create and manage digital marketing plan to meet website traffic, inbound requests, and subscriber targets
Own each digital channel and work closely with tech teams, different functions within marketing, different departments across the company to create a coherent digital strategy
Identify & execute quick growth hacking techniques to leverage opportunities of maximizing subscribers, engagement, and visibility
Strategize & execute email marketing workflows & campaigns for lead generation
Plan the digital campaigns calendar & execute critical digital marketing initiatives including webinars, newsletters etc.
Social Media Management through proactive content creation & posting, community management & spokespeople image management for meeting monthly engagement targets and brand awareness
Plan & execute Paid campaigns for lead generation and brand awareness
Data Analytics and campaign performance tracking & reporting to offer creative recommendations
Manage monthly spends and ensure ROI in everything we do
What You Need:
Experience across different digital organic and paid channels – social media, SEO/SEM, Programmatic, Display campaigns, e-mail marketing, web analytics etc.
Marketing/campaign/product/project management experience with any agency would be a bonus.
Ability to manage multiple campaigns to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment.
Excellent knowledge of the campaign briefing process
Managing/Maintaining all the documentation required in the campaigning process
Proficient in using CRM, reporting and Email Marketing Tools
Exceptional communication skills (both written and verbal)
Ability to engage with multiple stakeholders and excel in a dynamic environment
Preferred Skills:
Email Marketing
Lead Generation
Growth Hacking
Growth Marketing
SEO, SEM
Social Media Marketing
Programmatic Campaigns
Display campaigns
Employer Marketing
Content Marketing
What we offer:
Industry certifications: We want you to be a subject matter expert in what you do. So, whether it’s our product or our domain, we’ll help you dive in and get certified
Quarterly rewards and recognition programs: We foster learning and encourage people to take risks. We recognize and reward your hard work
Health benefits: We cover health insurance for you and your loved ones
Sabbatical policy: We encourage people to take time off and rejuvenate, learn new skills, and pursue their interests so they can be inspired to generate new ideas with Innovaccer
Pet-friendly office and open floor plan: No boring cubicles

This post is listed Under  Digital Marketing
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