head enterprise marketing Job Vacancy in Randstad Hyderabad, Telangana – Updated today
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Full Details :
Company Name : Randstad
Location : Hyderabad, Telangana
Position :
Job Description : summary
randstad india
permanent
specialism
pharma, healthcare & lifesciences
reference number
JPC – 67299
job details
Manage the B2B vertical for Product Marketing, Performance Marketing and Digital Marketing
Demand and Lead generation (inbound and outbound) and ensure the quality of leads (quality over quantity)
Understand the B2B and Technology space and customer behavior of different segments
Build a data-driven strategy and funnel for improving marketing performance, execute A/B tests and use data to separate Signal from Noise
Build new sources of Lead Generation channels and effectively nurture leads
Develop and maintain Campaign and Lead Funnel reporting that will be necessary to monitor and improve our Conversion rates and ROI
Identify trends, insights, Competitive Landscape and optimize spend and performance based on these parameters
Build company Brand and Positioning across various channels
Execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Grow our email list and manage various email campaigns. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.)
Liaise with sales team and work closely with them to get feedback for improvement based on a data centric approach
Hands on Google Analytics knowledge for various tracking and analytics
…
Manage the B2B vertical for Product Marketing, Performance Marketing and Digital Marketing
Demand and Lead generation (inbound and outbound) and ensure the quality of leads (quality over quantity)
Understand the B2B and Technology space and customer behavior of different segments
Build a data-driven strategy and funnel for improving marketing performance, execute A/B tests and use data to separate Signal from Noise
Build new sources of Lead Generation channels and effectively nurture leads
Develop and maintain Campaign and Lead Funnel reporting that will be necessary to monitor and improve our Conversion rates and ROI
Identify trends, insights, Competitive Landscape and optimize spend and performance based on these parameters
Build company Brand and Positioning across various channels
Execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Grow our email list and manage various email campaigns. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.)
Liaise with sales team and work closely with them to get feedback for improvement based on a data centric approach
Hands on Google Analytics knowledge for various tracking and analytics
experience
12
skills
B2B
SEO
performance marketing
Digital Marketing
Hubspot
SAAS
Enterprise marketing
qualifications
MBA/PGDM
B.E/B.Tech
This post is listed Under Digital Marketing
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