Product Lead Job Vacancy in Astro-vision Future Tech Private Limited Kochi, Kerala – Updated today
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Company Name : Astro-vision Future Tech Private Limited
Location : Kochi, Kerala
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Job Description : About Company: Astro-Vision Futuretech Private Limited is a technology based vedic astrology solutions company providing astrology software, mobile astrology applications and algorithm based, personalized astrology content to the community in over 10 Indian languages. The astrology sections of leading matrimonial sites such as Bharat matrimony and Shaadi.com are powered by the Company’s solutions. Over the last 34 years, more than 30 million consumers have used its services and an estimated 100 million horoscope reports have been generated. It is today amongst the top 3 companies in its domain to operate on this scale.We have recently been inducted into Google’s Appscale Academy Class of 2022. Only 100 companies from India have been selected for this program.Product Lead – Mobile AppsWe are looking for a hands-on product manager and marketer to drive our mobile app growth. We are looking to scale our mobile app downloads to 40,000 daily downloads within a year, and achieve annual revenues of 3.6 Crores from the mobile apps division, and you will be responsible for this.This person should be aggressive and passionate about identifying opportunities, creating innovative solutions and working closely with our creative & development teams to make our vision a reality. The ideal candidate is a self-motivated product marketing& management professional who is well versed in mobile app marketing.ResponsibilitiesDriving P&L responsibilities for the Mobile App division of the companyAchieving 3.6 Crores revenue in the first year and growing at 30% year on yearDriving growth in app downloads, taking it to 40,000 daily downloads within the first yearLaunch mobile app features/products on a regular basis.Developing effective marketing strategies and plansStrategizing, planning, execution and analysis of mobile digital campaignsWorking with various mobile ad networks.Work closely with product development team to determine the most profitable course for each existing and new productCampaign planning to define budget and ROI goals at various intervals (daily/monthly/quarterly etc.) and various dimensions (channels / geographies etc.)Drive the execution of campaigns by working with the creative team, Tech and Product team from various geographicPlan and execute our keyword strategy across app stores and search enginesExpand our reach beyond brand keywords to help increase our brand awarenessWork on creating growth hacks such as referral programs, gamification and so onConduct A/B testing to improve acquisition and conversion funnelsIdentify market opportunities and define product vision and strategyExperience & Skills: Apart from experienced professionals, freshers from top tier MBA and Engineering colleges with a passion for mobile apps and product management can also apply.Exposure to product management and marketing of mobile appsProficiency with written & spoken English and in-depth knowledge of ASO.Experience of running digital marketing and customer acquisition campaigns in the mobile app industryExperience in running performance marketing campaigns delivering growth and ROI at scaleSolid knowledge of web and mobile attribution, online marketing tools, analytics platforms and best practicesPrevious experience of working on mobile app user acquisitionStrong with Google Analytics and mobile attribution systems such as mobile app tracking, adjust, apsalar and so on.Job Types: Full-time, Regular / PermanentSalary: ₹600,000.00 – ₹800,000.00 per yearSchedule:Day shiftExperience:Technical Product Managers & Owners: 4 years (Preferred)total work: 4 years (Preferred)
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