Assistant Manager – Digital Marketing Job Vacancy in Flipkart Bengaluru, Karnataka – Updated today

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Full Details :
Company Name : Flipkart
Location : Bengaluru, Karnataka
Position :

Job Description : Flipkart is one of the top 4 digital advertisers in the country. The PLA tool which allows sellers on Flipkart to advertise to prospective customers on the Flipkart platform is one of the key products for this business. It has gone through a revamp recently. Despite the high return on investment the product provides to sellers, its adoption is still limited. Driving adoption of this tool is hence a strategic focus.

What this Job entails :

The position reports in to Director of Marketing (Ads) and is responsible to work with product Listings Ads (PLA) business team, product team, etc as well as external creative agencies to drive PLA marketing goals.

It is an IC role where he/ she would be engaging with various stake holder teams to drive the PLA marketing initiatives through Market Place sellers. He/ she would also be responsible for devising and executing GTM strategy for new product/ feature launch in PLA

Owning marketing budget. Planning & Execution of marketing strategy for seller adoption and engagement on PLA. Execution of all marketing activities planned across all internal marketing tools to reach out to sellers with the primary focus on driving campaign creation from new and repeat sellers

Coordinating with the creative agency to develop marketing collateral to be deployed across channels
Tracking effectiveness of marketing campaigns across various channels and optimizing it to get desired results on

key metrics. Coordinating with Operations & sales team to achieve targets aggressively

Work closely with Product Managers to design GTM for new releases,solicit feedback on products and services.
Articulate the features of the tool and update sellers on new developments in the product
NPS Survey roll out on quarterly basic and share insights to stakeholders.

Associations and Collaborations :

The role requires close collaboration with:
Creative Agencies
Product team
Sales Team
Operations Team

Required Skills

Experience of at least 1 of these areas – online advertising/ digital marketing
Decent Microsoft Excel Skills with ability to work with pivots
Excellent written and verbal communication skills required
Good stakeholder management skills

Desired Skill sets:

Strong display of Flipkart values and ethos
High evel of interest in learning new things
Strong communication, interpersonal skills
Strong problem solving & Prioritization skills with an eye for detail
Ability to come up with lots of ideas and improvements

This post is listed Under  Digital marketing

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