Digital Marketing Specialist Job Vacancy in POINT TO BUSINESS SERVICES Kanchipuram, Tamil Nadu – Updated today
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Company Name : POINT TO BUSINESS SERVICES
Location : Kanchipuram, Tamil Nadu
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Job Description : The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:Identify trends and insightsPlan and direct marketing campaignsManage an organization’s website and maintain it, keeping best practices in mindOptimize content for the website and social media platformsWork with various content formats such as blogs, videos, audio podcasts, etc.Track the website traffic flowImplement and analyze performance metricsMeasure and assess goals vis-à-vis ROIProvide internal reports on a regular basisWordPress development and configurationExperience developing online B2B Marketing websitesProgramming experience using client frameworks like Bootstrap, AngularJS, etc.Excellent written and verbal communication skillsProficient in Microsoft Office applicationsAbility to increase brand reach, engagement and conversion rate through organic and paid strategiesAbility to collate, analyze and optimize marketing metrics and improve KPIsCandidate should have knowledge of latest digital marketing trends, methods and best practices.Required Skills: Experience – Proven 1+ year experience in Digital Marketing (SEO, SMM, Email, Content)Technical programming skills to support SEOExcellent responsive web design skills using CSS and HTML, and able to quickly prototype web page layoutsContent Marketing: Create high-quality Product Pages, Landing Pages, and Website Copy, using WordPress and Elementor.Email Marketing: Prepare online newsletters, and promotional emails. Manage, and track email Campaign PerformanceSEO: Be actively involved in SEO efforts (keyword research, on-page optimization, off-page natural link building)SMM: Social media marketing on popular platforms – YouTube, Facebook, Twitter, LinkedInAnalytics: Track & monitor the progress of digital marketing efforts using analytics tools such as Google Analytics, NetInsight, Omniture, WebTrendsExcellent understanding of digital marketing concepts and best PracticesHands-on experience with SEO, Social Media Promotions, Viral marketing, WordPress, HTML, PHP, Photoshop, Google Analytics, Google Adwords, Email Marketing.Job Types: Full-time, Regular / PermanentSalary: ₹13,000.00 – ₹15,000.00 per monthSchedule:Day shiftFlexible shiftMorning shiftSupplemental Pay:Performance bonusYearly bonusEducation:Bachelor’s (Preferred)Experience:Digital marketing: 1 year (Preferred)Social media marketing: 1 year (Preferred)
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