Marketing Automation Specialist Job Vacancy in Aparna Constructions Hyderabad, Telangana – Updated today
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Full Details :
Company Name : Aparna Constructions
Location : Hyderabad, Telangana
Position :
Job Description : Experience
2-3 years
Description
As a Marketing Automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with the digital marketing strategist, this person will use the marketing automation platform to accomplish all programmatic and operational activities.
Roles and Responsibilities:
Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.Maintain Marketing Automation integration with CRM and the integration of additional platforms into the marketing automation softwareUnderstand and evaluate campaign metrics and distribute campaign performance to the digital marketing strategist.Work towards defined KPIs, create reports as required and analyze campaign performance. Create recommendations to improve campaigns continuously.Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices and industry standardsPlan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI as per digital marketing strategies.Support essential marketing operations initiatives in marketing automation such as managing the lead life cycle, lead scoring, lead nurturing, segmentation, and data cleansing.
Requirements:
Proven years of marketing automation experience.Experience with marketing automation platforms like Acoustic, Eloqua, Pardot, or Marketo.Capable of handling multiple tasks with competing priorities under minimal supervision.Knowledge of handling HTML5, CSS3 and JavaScriptAPI knowledge and management are essential for ensuring that all platforms are integrated into marketing automation.Data studio reportingKnowledge of content management systems (CMS) such as WordPress and Drupal is preferred.It is preferred if you are familiar with Google’s ad platforms and social media.
This post is listed Under Digital marketing
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