Marketing Data Analyst Job Vacancy in Whatfix Bengaluru, Karnataka – Updated today

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Full Details :
Company Name : Whatfix
Location : Bengaluru, Karnataka
Position :

Job Description : Who are we?

Whatfix is the #1 Digital Adoption Platform (DAP) for Enterprises. It is integrated as a layer on top of other software applications, which helps users navigate through their application and guides them in completing their tasks, by providing Interactive and Contextual walkthroughs inside the web application at the exact time when the task is being performed.

We help Companies in – Accelerating Product Adoption; Easing the User Onboarding Process; Reducing Training time, resources & costs; Reducing Support efforts & costs; and Increasing Employee Productivity.

“Hustle Mode ON” is the motto we live by.

What sets us apart from the rest?

With many Fortune 500 companies already onboard as customers, Whatfix has been named among the top 20 B2B tech companies alongside the likes of Adobe, PayPal, and Cisco.
The kind of elite customer base that we have, despite being a mid-sized Indian company is simply unheard of!
With YoY revenue growth of over 300%, we have also been recognized among the top 20 fastest-growing SaaS companies worldwide in the SaaS 1000 list
We have been recognized by Gartner as a ‘Global Market Leader’ in the digital adoption space, and listed by LinkedIn amongst one of the Top 5 startups in India!
Our Customer centricity is evident from a Customer rating of 4.7+ on platforms like G2 Crowd & Gartner Peer Insights
This is what our investors have to say – SoftBank || Sequoia || Stellaris || Cisco || Eight Roads || Helion Ventures

What you’ll get to do?

Evaluate the impact of various marketing programs across channels in achieving key objectives including impact on net new leads, lead conversions and opportunities
Develop, own and maintain dashboards and reporting tools to track the effectiveness of marketing campaigns and efficiency improvement over time
Understand the different digital marketing channels and apply this knowledge to define success programs strategy
Perform ongoing analysis of digital marketing performance to inform strategy and in-market optimization decisions
Understand business challenges, KPIs that need to be improved and metrics driving the business
Work closely with the Marketing and Engineering teams to analyze traffic patterns, report behaviour, anomalies and trends and provide actionable insights to the stakeholders
Understand and master user journey funnels to maximize the value of overall traffic generated across channels and properties
Work with marketing leadership to build yearly and quarterly plans and set targets for individual teams across the marketing team
Continuously scout and identify new products and tools that can help in improving marketing data analysis, reporting and testing capabilities
Understand and suggest key improvements across the marketing funnel to ensure a highly optimized state at all times
Show up as a strategic partner and subject matter expert to help shape goals and success metrics
Work closely with Sales Operations team to ensure data reporting is even and consistent at all times
Work closely with the Finance team to build/maintain SaaS metrics for the marketing and pre-sales team

Our ideal Marketing Data Analyst:

2+ years of experience focused on data analysis, quantitative analysis and business reasoning
Bachelor’s degree in a technical or business field
Expert in data mining concepts, business intelligence, trends, and forecasting
Ability to work independently, proactively, and with ambiguity prioritizing marketing efforts while ensuring processes are followed and projects are completed on time
High level for attention to detail and being able to identify process improvements both subjectively and objectively
Strong presentation skills, especially related to building compelling presentations
Experience with Pardot/Marketo, Salesforce/HubSpot, Google Analytics, Google Data Studio, Outreach/SalesLoft

Please Note:

We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, colour, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status

This post is listed Under  Digital marketing

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