Marketing Operations and Services Executive Job Vacancy in The Straits Network Mumbai, Maharashtra – Updated today
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Full Details :
Company Name : The Straits Network
Location : Mumbai, Maharashtra
Position :
Job Description : Lynk is the best place to seek, build and share credible human expertise. We power the new knowledge economy. Our Knowledge-as-a-Service platform unlocks the insights, experience and expertise of experts from around the world, helping people and companies make informed decisions. Our customers include Fortune 500 companies, leading investment houses, global family offices, top professional services firms, governments and other organisations. We have been a member of the World Economic Forum since 2019, and we have also formed a Global Alliance with UBS.
The marketing executive is the glue within the marketing function and the link to the rest of the organisation. Working closely with the sales operations team, this person will support the Sales and Account Management teams, to manage between marketing and the frontline teams to ensure that both sides are optimised to deliver (marketing’s role) and work (sales’ role) the highest quality leads. Marketing operations staff make projections about the quality of the sales and marketing pipeline and spot efficiencies that will make the company work better as a whole. This role will also serve as the marketing services operations coordinator supporting HubSpot marketing automation, events management, and other marketing services for the organisation.
What You’ll Do
As a marketing executive, you will work to create and execute scalable processes that ensure best practices in lead generation, event management, and marketing analytics. You will be working in a fast-paced environment managing and executing multiple projects at once.
HubSpot: Campaign Manager
Liaise with HubSpot administrator to support data hygiene and ensure proper execution of email campaigns
Coordinate lists for email campaigns – prospects (such as webinars and other prospect list acquisitions)
Create and run email campaigns targeting clients and sales prospects
Create reporting dashboards for wider teams
Pass on responses/leads to account managers or sales teams
Investigate and present recommendations to improve the performance of email campaigns
Create and manage workflows
Create landing pages for marketing and lead generating campaigns
Run ad hoc campaigns based on requirements; e.g. survey capabilities, market-centric (India), the annual year-end promotion, and other regional or global lead generation campaigns.
Lynk Speaker Series (webcasts)
Manage the marketing events operations for optimal efficiency from setup to production and ensure seamless attendee experience
Execute operations of Lynk online webcasts from setup to live broadcast, recording, and post-event handoffs
Manage reporting and analytics from these webcasts
Marketing Operations
Execute marketing operational requests from across functional groups such as updating marketing information on various vendor sites
Review and update existing collateral
Collate customer testimonials for sales and marketing consumption
External brand monitoring and coordinating appropriate handoffs
Understand the use of Marketing Automation system (HubSpot) and be responsible for the production of assets, integrations, tracking, and reporting
Monitor and analyse demand generation campaigns ROI through metrics and dashboards to increase marketing contribution to pipeline and revenue.
Maintain sales and marketing content repository to ensure the most up-to-date materials are in use
Competencies (Knowledge, Skills, and Abilities)
Quick thinker, creative hands-on, problem solver with a keen sense of judgment and flexibility to manage competing or shifting priorities
Proficient knowledge of Google Office, online webinars (such as Zoom), and CMS tools
Proficient in marketing automation and CRM tools including HubSpot and Sprout Social
Excellence in organisational and project management with the ability to handle multiple programs concurrently moving in fast-paced environments
Strong communicator who can clearly articulate project plans and processes both in verbal and writing.
What Expertise You’ll Add to The Team
2-5+ years experience in a marketing operations role, ideally in a B2B Technology (experience at a data company is a plus)
Bachelor’s degree in Business, Marketing, Communications or a related field of study
Experience in direct digital marketing
What We Commit To You
Competitive remuneration package in a rapidly-expanding growth stage global company
Work in a collaborative, co-creation hub in the heart of the city
An environment that respects diversity and inclusion
Comprehensive medical insurance coverage
Generous leave policy, including a ‘work remote policy’
The opportunity to travel and work around the globe with our international clients and growing number of offices (Hong Kong, Shanghai, Singapore, Mumbai, Hyderabad, Manila, Ho Chi Minh, New York City, Toronto)
Notes:
LYNK employees are prohibited from trading Restricted Securities (defined as any security whose performance is linked to a single company) on any Personal Trading Account.
All future new joiners are required to undergo a background check.
Lynk is an equal opportunities employer.
This post is listed Under Digital marketing
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