Product Marketing Manager-Content-Specialist Job Vacancy in HighRadius Hyderabad, Telangana – Updated today

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Company Name : HighRadius
Location : Hyderabad, Telangana
Position :

Job Description : Job Description

Your primary responsibility in this role will be that of a Content Creator. You will be focused on developing content that articulates the feature, attributes and benefits HRC products drive for its customers. You will work in close collaboration with Product Managers, Engineering, Digital Transformation and other marketing teams within High Radius to build and take these content to market. The content you develop will be leveraged by other teams such as Regional Campaign Teams, Experiential Marketing teams, Social Media and Sales teams to drive effective education of customers and engage them to drive adoption of HRC products. This role requires a marketing professional who has experience in developing B2B marketing content across the sales lifecycle.

Content Development and Engagement

Creating Content that will drive customer engagement across the Sales Lifecycle of different HighRadius products will be central to this role. On the Content Development front, here is what the CMA will be responsible for

1. Single threaded focus on executing as per an editorial based on a Product GTM or a marketing program/ outreach

2. Content creation across different formats, including print, digital, audio and visual. They should be able to whip up a long format as easily as they can write an ad copy.

3. Developing Search Engine Optimized Content

4. Smart repurposing of content for different media and drive reuse of large format content

5. Continually engage Sales, Digital Transformation Teams, Field Marketing Teams and Customers to capture meaningful information that will drive content creation including Case Studies, Webinars, Testimonials and Podcasts

6. Continually engage Sales, Field and Campaign Marketing teams to drive adoption of new content

7. Ability to analyze the efficacy of content by leveraging different measurement metrices such as Web Traffic, Content Download and Form Fill data, MQLs and SQLs that resulted from a specific campaign

8. Drive improvements in content based on above analysis

Sales Enablement:

Our sales teams are a hungry lot and are always on the lookout for content and means through which they can effectively engage customers and drive product adoption. The Content Marketing Analyst will be required to

1. Help Sales teams with bespoke content that enables them to drive deeper engagement with customers

2. Build a repository of content that can leverage on a self-serve mode to drive engagement with customers

Market, customer and competitive analysis:

Operating in an industry that is growing at breakneck pace means that we always need to be ahead of the curve. In order to ensure that the Content Marketing Analyst is creating content that is contextual and in line with market developments and evolving customer requirements, they will be required to

1. Ability to carry out primary and secondary research to create documentation that will help provide a concurrent view of how the market and customer needs are evolving

2. Articulate and document how competitors are responding to changing market scenarios with new messaging, campaigns and differentiation narratives

3. Ideate with respective Product Marketing Manager to create messaging and content to counter competitor content

Apply only if:

Bachelors / Masters Degree in English, Journalism, Marketing
Experience in B2B technology marketing, content creation and campaign management
Has an inclination towards technology (AI/ML), and a background for writing for a B2B audience
Has experience in writing Fintech content
Experience in creating messaging, narratives and product value proposition
Experience in production of video content, webinars and podcasts
Experience in delivering large scale content marketing programs / marketing projects
About Us:

HighRadius is a leading Software-as-a-Service (SaaS) company in the Accounts Receivables space. The HighRadius Integrated Receivables platform optimizes cash flow through the automation of receivables and payments process across cash application, credit, collections, deductions, electronic billing and payment processing.

We at HighRadius firmly believe that a product is only as good as the people behind it. Whether it’s product development, customer support, sales or operations, all our employees see the direct impact of their work. As one of the fastest growing FinTech software companies and a leader in the Fortune 1000 space, HighRadius focuses on hiring talented and motivated people from diverse backgrounds.

If you want to channel your ambition and drive for success, you belong with HighRadius! Check out our company’s website to learn more about our fun culture, great benefits, read customer and employee testimonials, and more!

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