Sr. Marketing/ Email Automation Specialist Job Vacancy in Stan Ventures Bengaluru, Karnataka – Updated today
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Company Name : Stan Ventures
Location : Bengaluru, Karnataka
Position :
Job Description : We are seeking an experienced Marketing Automation Specialist. You will work closely with the Marketing team to set up automation campaigns in Zoho CRM. The job requires you to define user journeys, ideate lead capture techniques, use email templates to create assets, list uploads, and optimization, create nurture campaigns, A/B testing, execution of campaigns, and reporting.Role and Responsibilities1. Support, implement and monitor day-to-day marketing operations/automation/campaign execution and data, related requests through email, JIRA within agreed process SLAs.2. Design, build, execute and optimize marketing programs and nurture campaigns within Zoho to deliver measurable results.3. Data Management and Segmentation.4. Create emails, landing pages, templates, forms, nurture programs, and lead scoring according to industry best practices.5. Manage the contact database; upload lists; maintain segmentation; uphold data hygiene standards; optimize email deliverability.6. Oversee various technology integrations, including CRM, Advertising platforms (Google Ads, FB LinkedIn, etc.), webinar platforms, data enhancement tools, etc.To excel in this role, you need: 1. Bachelor’s degree or equivalent with 3-5 years of relevant work experience.2. Familiarity with email and web design, including layout, usability, basic HTML/CSS code, graphic design, and related technologies, is required.3. Email QA skills and best practices to land emails in Inbox are essential.4. Deep understanding of demand generation, lead lifecycle, lead nurturing and lead management.5. Excellent marketing project management skills to allow for timely planning, executing, and reporting on multiple marketing projects simultaneously.Job Types: Full-time, Regular / PermanentSalary: ₹66,000.00 – ₹125,000.00 per monthBenefits:Cell phone reimbursementInternet reimbursementSchedule:Morning shiftExperience:Marketing automation: 3 years (Preferred)Speak with the employer+91-XXXXXXXXXX
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