Team Lead, Web Analytics (Digital Team) Job Vacancy in Cvent Gurgaon, Haryana – Updated today
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Company Name : Cvent
Location : Gurgaon, Haryana
Position :
Job Description : Cvent is a global meeting, event, travel, and hospitality technology leader, with more than 4000+ employees worldwide. As a leading cloud-based technology company, we have over 28,000+ customers, including 80% of the Fortune 100 companies, in more than 100 countries.
Cvent’s software solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. In addition to helping event planners navigate every aspect of the event process, we also provide an integrated platform to hoteliers to help create qualied demand for their hotels, manage that demand more eciently, and measure their business performance in real-time.
What You Will Be Doing
Design and produce dashboards and ad hoc reports to present trends and measure progress against established KPIs, goals, and lead-gen activities.
Analyze website data to determine areas of site improvement. Identify traffic trends, abandonment issues, and opportunities for improving site conversion rates.
Segment website traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, location, etc.
Provide analytical support for A/B and Multi-variate tests and landing page optimization efforts.
Collaborate with members of the digital, product marketing, and web teams to provide actionable insights on the performance of digital channels.
Guide product marketers in identifying key performance indicators for their areas and build appropriate reporting that provides insight into the performance of initiatives within each area.
Create visualizations (tableau/powerpoint/excel) to present analytical findings.
Partner with our Analytics team to learn and leverage new tools, develop custom metrics and troubleshoot implementations.
What You Need For This Position
Bachelors’ degree required.
Experience in digital analytics or digital marketing in-house or at an agency.
Must be proficient in using Adobe Analytics (Site Catalyst) or equivalent web analytics platforms to create dashboards and analyze data.
Must be proficient in Microsoft Excel or similar tools.
Ability to identify, troubleshoot, and resolve web tracking errors.
Excellent organizational skills, accuracy, and attention to detail required.
Strong communication skills (verbal & written); ability to provide concise, clear reporting and actionable analysis.
Ability to manage multiple priorities and competing deadlines.
Knowledge of the implementation, measurement, and optimization of digital marketing channels preferred.
Experience with Optimizely or similar A/B testing tools preferred.
Experience with website heatmap tools preferred.
Experience with Tableau or similar data visualization tools a plus.
Knowledge of tag management solutions a plus.
Experience with CRM, marketing automation, digital attribution, web personalization and campaign management a plus.
This post is listed Under Digital marketing
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