VRM Campaign Manager Job Vacancy in HDFC Bank Mumbai, Maharashtra – Updated today

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Full Details :
Company Name : HDFC Bank
Location : Mumbai, Maharashtra
Position :

Job Description : Job Description
Drive business objective through effective campaigns Understand business objectives for VRM Salary and VRM Savings customers Drive significant contribution through product cross sell, acquisition & retention campaigns Portfolio Management & significant Impact Major contributor to Portfolio for assigned products with end-to-end campaign planning, innovation and execution Design & Execute campaign Understanding business objective for the campaign Define the target audience – segments and persona basis analytical inputs Decide channel mix to improve reach & relevance Execute hyper personalized campaigns for the consumer at the right time through the right channel.
Work closely with cross-functional teams to create more contextual & relevant campaign plan and communication Drive campaign efficiencies & continuous improvement through robust campaign measurement metrics Active participation in Hypothesis creation and execution of Testing frameworks Experiment & Scale – Testing of segments, communication, offer, approach, channels Launch timely mails to product and other Stakeholders with monthly campaign plan and calendar Share post Campaign analysis & campaign learning/ Working/ Not working campaign every month to product & internal team.
Skills
Direct marketing skills
Digital marketing skills
Strong in analyzing data & turn it into actionable insights
Strategic & Execution excellence
Campaign Management skills
Customer Orientation

This post is listed Under  Digital Marketing
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