Client Partner – Sales & Marketing Job Vacancy in AffleTech Dehra Dun, Uttarakhand – Updated today
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Company Name : AffleTech
Location : Dehra Dun, Uttarakhand
Position :
Job Description : Job Roles: Purpose & Overall Relevance for the Organization, Coordinate and Implement client’s Integrated strategy driving digital planning, execution and evaluation of brand and media KPIs. Drive the communication in accordance with industry best practices and guidelines.Key Responsibilities: -Drive digital media planning and execution for client/clients in accordance with the client briefs.- Liaison with internal teams to work on Integrated Media Strategies using best practices and tools for data and insights.- Identify brand-building areas, consumer touch-points; bring in industry best practices and digital innovations in-line with the objective of Brand.- Implement digital & social media marketing plans and ensure flawless execution- Work closely with the client’s other agencies on a day-to-day basis to ensure optimization of the campaigns both from an audience as well as creative optimization stand point.- Ensure delivery of agreed campaign KPIs which are in line with or exceeds industry standards.- Create and enhance cross department relationships that drive them to deliver exceptional performance with best effective ROI- Maintain a close watch on the financial aspects of all campaigns and programs, such as budgets, expenditures, timelines and Return-On-Investment.- Follow all the set protocols for approvals, documentation and budgeting in accordance with audit guidelines.- Drive integration across media to amplify all ideas through digital – Conduct post campaign analysis and present findings- Maintain an evaluation system to evaluate all channels and properties basis their ROI.- Drive digital media planning and execution for client/clients on key publisher platforms like Google Ad-words (DS,DBM), Facebook, Twitter, LinkedIn, Amazon etc.- Creating and presenting to client the plans & strategies for new campaigns (google search network, google display network, YouTube, Facebook) – taking into consideration the seasonality, launch trend, and competition analysis (using similar web).- Creation, management and optimization of the campaigns, which includes controlling goal (CPA, CPC, and ROI) of the Campaigns, Improving CTR (Click through Rate) of the Campaigns, Managing Avg. Position of Ads. etc.- Presenting post evaluation of the executed campaigns. – Liaison with internal teams to work on Search and Social Media Strategies using best practises and tools for data and insights.- Identify brand-building areas, consumer touch-points; bring in industry best practices and digital innovations in-line with the objective of Brand.- Ensure delivery of agreed campaign KPIs which are in line with or exceeds industry standards. – Maintain mandates related to social influencing.Knowledge, Skills and Abilities:- Solid understanding of the Digital & Offline planning processes including benchmarking Plans, media costs, consumer segmentation, consumer journey and new media trends.- Should have working knowledge of all digital media and social media tools like Comscore, GA, Double Click, Barc, IRS etcWorked with Consumer Durable category will be an added advantageJob Types: Full-time, FresherSalary: ₹12,000.00 – ₹40,000.00 per monthSchedule:Morning shiftEducation:Bachelor’s (Preferred)
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