chief marketing officer Job Vacancy in Randstad Gurgaon, Haryana – Updated today
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Full Details :
Company Name : Randstad
Location : Gurgaon, Haryana
Position :
Job Description : summary
randstad india
permanent
specialism
other
reference number
JPC – 65884
job details
Role: Chief Marketing Officer
Experience: 10 – 15 years of experience in a marketing role including 3-5 years in a leadership role.
POSITION PURPOSE
A. Product Marketing for Consumers:
Objective: Create a globally respected brand in the product space.
Brand which represents (Basic Common Attributes) such as:
a) Trust
b) Reliability
c) Durability
d) Innovation
Create a brand that will target the value-conscious consumer, who is a rational thinker, environmentally conscious & understands technology.
Key Result Areas:
a) Globally benchmarked design / Campaigns.
b) Direct translation of Brand spend -> Revenue outcomes.
c) Have the same design language across all platforms and all initiatives.
d) Ideation / control at corporate level & execution at divisional level.
e) Transform Brand marketing within 24-36 months on shoestring marketing budgets
B. EMPLOYER BRANDING:
Objective: Create a nationally renowned employer brand that enables us to attract the best talent in the industry in the product space.
Key Result Areas:
a) Using the digital platform for creating a highly engaged professional community.
b) Online Reputation Management: Ensuring positive reviews and managing negative reviews across all employee rating platforms.
c) Promote the company as an excellent employer offering great long-term career opportunities.
d) Create a Brand that attracts Entrepreneurial Professional Risk-takers, people who have fire in the belly and who are passionate about making a difference.
C. PARTNER BRANDING:
Objective:
Partners such as Service Providers, Vendors, and distribution partners should feel valued. This will enable us to grow together with our existing partners and add more partners to the Ecosystem without much effort.
Key Result Areas:
a) Rewards & Recognition for each partner category.
b) Promoting the Company as a great partner brand in the industry specifically Digital Media.
c) Create “Segment Specific Facebook Groups” for partner engagement and partner motivation.
d) Create a partner grievance addressed helpline, wherein the individual stakeholders must respond/close within the stipulated timeline.
D. INVESTORS:
Objective:
1) Create a great Corporate Brand that showcases the company as a great investment for any investor.
2) To highlight Corporate Governance, Integrity, Financial Prudence, Entrepreneurial Culture, forward-looking, stable, and hardworking management team.
Key Result Areas:
a) To create a great corporate Brand.
b) Highlight growth and investments in the product Space.
c) To create a company brand where we can raise capital at will at the desired valuation.
…
Role: Chief Marketing Officer
Experience: 10 – 15 years of experience in a marketing role including 3-5 years in a leadership role.
POSITION PURPOSE
A. Product Marketing for Consumers:
Objective: Create a globally respected brand in the product space.
Brand which represents (Basic Common Attributes) such as:
a) Trust
b) Reliability
c) Durability
d) Innovation
Create a brand that will target the value-conscious consumer, who is a rational thinker, environmentally conscious & understands technology.
Key Result Areas:
a) Globally benchmarked design / Campaigns.
b) Direct translation of Brand spend -> Revenue outcomes.
c) Have the same design language across all platforms and all initiatives.
d) Ideation / control at corporate level & execution at divisional level.
e) Transform Brand marketing within 24-36 months on shoestring marketing budgets
B. EMPLOYER BRANDING:
Objective: Create a nationally renowned employer brand that enables us to attract the best talent in the industry in the product space.
Key Result Areas:
a) Using the digital platform for creating a highly engaged professional community.
b) Online Reputation Management: Ensuring positive reviews and managing negative reviews across all employee rating platforms.
c) Promote the company as an excellent employer offering great long-term career opportunities.
d) Create a Brand that attracts Entrepreneurial Professional Risk-takers, people who have fire in the belly and who are passionate about making a difference.
C. PARTNER BRANDING:
Objective:
Partners such as Service Providers, Vendors, and distribution partners should feel valued. This will enable us to grow together with our existing partners and add more partners to the Ecosystem without much effort.
Key Result Areas:
a) Rewards & Recognition for each partner category.
b) Promoting the Company as a great partner brand in the industry specifically Digital Media.
c) Create “Segment Specific Facebook Groups” for partner engagement and partner motivation.
d) Create a partner grievance addressed helpline, wherein the individual stakeholders must respond/close within the stipulated timeline.
D. INVESTORS:
Objective:
1) Create a great Corporate Brand that showcases the company as a great investment for any investor.
2) To highlight Corporate Governance, Integrity, Financial Prudence, Entrepreneurial Culture, forward-looking, stable, and hardworking management team.
Key Result Areas:
a) To create a great corporate Brand.
b) Highlight growth and investments in the product Space.
c) To create a company brand where we can raise capital at will at the desired valuation.
experience
15
skills
marketing
product marketing
Employer Branding
qualifications
MBA/PGDM
This post is listed Under Digital Marketing
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