Senior Marketing Manager Job Vacancy in Sanofi Mumbai, Maharashtra – Updated today

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Full Details :
Company Name : Sanofi
Location : Mumbai, Maharashtra
Position :

Job Description : Mission Statement:
Develop and execute innovate marketing plans founded on rich insights for the Toujeo range to grow market share, brand equity metrics and long term preference for the brand.
Develop compelling communication across all channels , with a strong bias for new digital media and channels. Execute the Digital &MCE strategy for the brand and franchise.
Engage with the field teams to execute promotional campaigns effectively. Champion customer engagement through personal commitment to field working and KOL engagement.
Identify opportunities for the brand to grow including expansion of product portfolio, creation of new segments, smart pricing and partnerships.
Lead , develop and provide guidance to a a team of one or more Senior Product managers
Build a strong culture and reputation for collaboration within the BU and with key stakeholders from other BUs/functions
Duties & Responsibilities
People
Develop People :- Identify & nurture talent, provide resources, create learning opportunities, provide feedback to ensure continuous learning and development of team members.
Stakeholder Management :- Facilitate execution of marketing plans and product launches through product training and KPI information dissemination to the field force in collaboration with Business Support Ensure that the stakeholders are in the loop and are aligned to the product strategy. Effectively communicate relevant information to Leadership teams.
Transversal Collaboration with Medical, Sales, Regulatory & Supply Chain function – Ensure smooth working relationships and thorough buy-in of product strategies. Liaising with the Global teams (Marketing & IA) to better understand environmental changes in order to make better forecasts for strengthening the portfolio
Financial
Budget Management – Periodically (Annually / Quarterly) develop, allocate and utilize Marketing / Advertising budget by allocating product wise resources and monitoring and reviewing resource allocation
Design robust Marketing Plans to achieve the market share and profit objectives by planning, monitoring and reviewing product wise marketing initiatives and assisting the development of the Sales and Marketing plan for the business unit
Process
Brand Plans – Prepare brand plans by scanning external & internal environment & enable execution by planning, monitoring & reviewing marketing plans. Alignment with regional and global plans also need to be ensured.
Digital Plans : – Spearheading promotional campaigns of the new Digital strategy and Go to Market models and engaging with the field force to execute the campaign
Process Adherence – Promo Material Validation SOPs with Medical / Regulatory Team, Adherence to Purchase and Supply chain SOPs, conduct of Activity SOPs and all other protocols, as applicable from time to time
Reports – Update reports on Sales and product uptake
Customer
Establish Organization Brand Equity – Develop, sustain and leverage working relationships with key opinion leaders in the diabetes segment
Proactively organize and participate in conferences in order to help meet behavioral objectives for the brand along with creating a positive & scientific image towards the organization amongst key opinion leaders
Undertake regular Field visits to understand implementation of marketing plans and obtain customer insight
Knowledge, Skills & Competencies / Language
Product / Domain Knowledge
Knowledge of the latest trends in Marketing and Digital
Understanding of the domestic Pharmaceutical Industry.
(MS Office, Data Warehousing, Database software)
Should have managed a brand which has good performance credentials—internal/external or should have extensively supported any brand through a significant strategic role standpoint.
Should have come up with key differentiating brand strategies in the past 12 months
Should have the capability to identify/launch various digital and MCE initiatives
Should have lateral thinking capability
Should have a sound financial / analytical skill set
Collaborative mindset
Qualifications
Graduate in Science/Pharmacy. Post Graduate Degree in Management, with a specialization in Marketing
All Marketing Managers, Therapy Managers & Sr. Product Managers with a minimum of 8-10 years of experience and senior support function members with an industry experience of and associated with brand strategy for at-least 2 years
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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