Marketing Lead Job Vacancy in LexisNexis Gurgaon, Haryana – Updated today
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Company Name : LexisNexis
Location : Gurgaon, Haryana
Position :
Job Description : Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Work in partnership with the creatives team to design engaging creative briefs and guide creative direction to meet objectives of content marketing, advertising as well as print assets
Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Create and maintain marketing databases by identifying and assembling relevant market information.
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Qualifications, Skills and Experience
Bachelor’s/Master’s degree in marketing, business, or related field.
8-10 years’ experience in marketing roles.
Excellent written and verbal communication skills
Metrics-driven marketing mind with eye for creativity
Experience developing marketing plans and campaigns and reporting on results
Competence as a creative writer with an eye for great emails and landing pages
Proficiency with online marketing and social media strategy
Experience with marketing automation and CRM tools
Strong project management, multitasking, and decision-making skills
LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodations@relx.com or if you are based in the US you may also contact us on 1.855.833.5120.
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