Assistant Brand Manager – Lakme Job Vacancy in Unilever Mumbai, Maharashtra – Updated today
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Full Details :
Company Name : Unilever
Location : Mumbai, Maharashtra
Position :
Job Description : About Unilever:
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that strive to improve the lives of our consumers and the communities around us every day. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life — giving us a unique opportunity to build a brighter future. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. At HUL, we believe that every individual irrespective of their race, colour, religion, gender, sexual orientation, gender identity or expression, age, nationality, caste, disability or marital status can bring their purpose to life. So apply to us, to unleash your curiosity, challenge ideas and disrupt processes; use your energy to make the world a better place. As you work to make a real impact on the business and the world, we’ll work to help you become a better you!
We are looking to hire an Assistant Brand Manager for, Lakme Skin based in M umbai HO
About Business:
Lakme is a leader of cosmetics industry in India. We leverage our heritage of category-creation & consumer understanding to create brands that every single Indian aspires to use. 0n the skincare side of the business the aim of the brand is to create cutting edge, high performance products that deliver amazing enhancement.
Here is how your day at Unilever would look like:
Handle a 200cr+ portfolio of Premium Lakme Skin products
Deliver on the innovation plan for the year working with partner functions (SC, R&D, CMI, Finance, Legal
Manage end-to-end influencer program for Lakme Skin (Kit creation, Content creation, Influencer selection) along with agency partners
Lead channel discussions for e-Com (Nykaa, Amazon, Flipkart, etc.), LakmeIndia.com & theUshop.in
Media planning for digital deployment of assets across FB/IG/YT/OTT
Create mobile 1st content for e-Com websites & win with performance + display marketing on e-Com
Create content for Lakme India Instagram handle (Photo Shoots, GIFs, Videos, etc)
Regular connects to understand the consumers & business better especially in the digital domain
Build Skin Care business on LakmeIndia.com & theUshop.in
Key Skills & Requirement:
3-6 years of experience in marketing – ideally with deep exposure to e-Com/digital marketing
Consumer Focus – a data-driven understanding of how consumers engage with digital media and how that affects their purchase behaviours
Domain Expertise – practitioner-level knowledge of Digital Ecosystems & the role they play in consumer journeys in key markets AND how Media Planning works within these ecosystems
Growth Mindset – focused on delivering digital strategies that contribute to the growth of the business.
Key Competencies:
You thrive in the need for speed , and can deliver great output in short turnaround time-frames
Collaboration comes naturally to you – you can derive the best out of cross-functional teams like Media, eCommerce, CMI, etc.
You have good rapport/relationships with external partners – media agencies, platform & publishers like Facebook, Google, etc.
You understand the world of Beauty & Personal Care (Skin Care) and are truly connected to millennials
You have great storytelling skills and can capture milestones and inspire teams to always propel forward
This post is listed Under Digital Marketing
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