Director Brand Comms, SPOMA and Digital Marketing Job Vacancy in Adidas Gurgaon, Haryana – Updated today

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Full Details :
Company Name : Adidas
Location : Gurgaon, Haryana
Position :

Job Description : Purpose & Overall Relevance for the Organization:

Build consumer love by creating unforgettable brand moments, and build plans based on strong and relevant consumer insights. Build credibility and cultural relevance by turning moments into movements. Grow market share for adidas in India and ensure strong sell out KPIs across channels, and specifically be responsible to deliver revenue and consumer acquisition targets for own ecom.

Key Responsibilities:
Represent all aspects of Marketing for adidas brand in India including key campaigns and launches, calendars and processes, partners and athletes, events and initiatives.
Sharpen the Brand’s positioning/ perception, while strengthening its connection to athletes, consumers and other sport stakeholders, in the Market
Analyse business performance and seize business opportunities across the Markets to meet and/or exceed KPIs and financial targets
Align with Market range selection process and pricing strategy across all categories with an aim to support and drive brand priority product ranges, franchises and concepts, based on the Global range and in coordination with the BU leads within Emerging Markets
Lead and steer the execution of global and local brand and sports marketing strategies/concepts across all categories
Drive the Market’s Strategic Business Plan to ensure alignment between go-to-Market strategies and the financial targets
Effectively manage the assigned Marketing Working Budget, optimizing ROI.
Drive consumer/channel matrix management and ensure the Market has the proper tools and support to effectively implement the go-to-Market plan
Drive execution of go-to-Market plans for all categories
Own and steer the execution of the Brand Strategy, ensuring consistent deployment throughout India, with focus on key cities
Own the seasonal calendar and MWB allocation there of
Provide a clear vision and direction with relevant objectives and KPIs.
Establish a high performance culture and drive employee engagement, leading by example.
Provide a suitable performance framework for direct reports by setting performance targets and coaching for continuous improvement.
Identify and develop high-potential talents, to fuel the team’s succession plan.
Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team.

KPIs:
India Sales and margin vs Plan
Deployment of Marketing working budget
Performance marketing KPIs
Market Share Growth
Efficient activation of consumer (ROI)

Key Relationships:
India Senior Leadership Team, in particular, channel leads
Emerging Markets HUB team
India Marketing and functional leads (CTC/MOPS/OMNI)
Marketing Directors in each market within Emerging Markets
Global Sales Strategy & Excellence team

Knowledge, Skills and Abilities:
Passion and love for sports, brands and people.
Requisite Education and Experience / Minimum Qualifications:
Minimum 12 years experience in building brands.
Leadership experience
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE – THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.
CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.
COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.
Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.

JOB TITLE:
Director Brand Comms, SPOMA and Digital Marketing
BRAND:
adidas
LOCATION:
Gurgaon
TEAM:
Marketing & Communications
STATE:
HR
COUNTRY/REGION:
IN
CONTRACT TYPE:
Full time
NUMBER:
432673
DATE:
Mar 2, 2022

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