Marketing Head- Health &Wellness-D2C Job Vacancy in Michael Page Bangalore Urban, Karnataka – Updated today

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Full Details :
Company Name : Michael Page
Location : Bangalore Urban, Karnataka
Position :

Job Description : An opportunity to work with a fast growing Health and Wellness company
An opportunity to head Marketing function for NSE listed firm
About Our Client
Listed on the National Stock Exchange, our client is a leading healthcare and wellness company with a product range of over 150 SKUs across different categories. They are committed to creating products that support diagnosis, treatment and prevention of illness through monitoring & analysis of health data.

Their industry leading digital medical devices and wellness products have helped over 8 million people achieve their health & wellness goals.

Job Description
While reporting to the CEO you will be responsible for the following –

Plan and execute a marketing strategy for the organization and for new and existing products
Develop an offline and online brand strategy
Devise the strategy and lead the in-house teams across key channels like SEO, PPC, Affiliates and Performance Partnerships, Digital Media (Paid Social, Display, Programmatic, & Video), Conversion Marketing (primarily email & SMS), Mobile Apps (ASO, Networks, & App Growth strategies), Facebook & Google channels
Drive Thought Leadership for Consumer Acquisition & Retention
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Work with Brand, Business, Tech, UX teams for a top-notch digital customer experience and engagement
Set and administer an Annual Marketing budget
Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary
Provide tools and materials to enable the sales team to function effectively
Manage and refine the organization’s social media and PR presence
Manage and measure marketing campaign costs
Report on the effectiveness of marketing campaigns using pre-determined KPIs
Utilize data for marketing campaigns, interrogating the organization’s databases and external data

The Successful Applicant
14-20 years of experience in digital, direct & performance marketing, with experience of building & leading a team and achieving ambitious results for pan India operations

Candidates from Internet/e-commerce background will be preferred

Expertise and knowledge of growth marketing strategies, performance marketing, re-targeting, paid digital channels

Strategic orientation coupled with the capabilities to cultivate current relationships for business

Good know how of related market operations including competitive landscape, consumer behavior, and potential clients

Excellent communication skills and negotiation abilities along with multi-cultural leadership experience

Strong mobile app marketing and analytics experience with a proven track record for driving new mobile app usage, engagement, and repeat usage

Good understanding of SEO and PPC with proven results

Strong data-driven orientation and analytical mindset with a focus on ROI

Comfortable working in a fast-paced environment and have agility in adapting to the situation

What’s on Offer
An opportunity to scale up and build the marketing function for a fast growing Health-Tech firm

Quote job ref
JN-032022-5289411
Job summary
Function
Healthcare & Life Sciences
Sub Sector
Marketing
What is your area of specialisation?
Healthcare / Pharmaceutical
Location
Bangalore Urban
Job Type
Permanent
Job Reference
JN-032022-5289411

This post is listed Under  Digital Marketing
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