Assistant General Manager – Brand Marketing Job Vacancy in BookMyShow Mumbai, Maharashtra – Latest Jobs in Mumbai, Maharashtra
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Company Name : BookMyShow
Location : Mumbai, Maharashtra
Position :
Job Description : Your Profile
Custodian of the brand and all its assets, taking complete ownership of strengthening consistency in brand communications – internal & external.
Communication strategy, understanding of consumer intelligence and implementation campaigns.
Ensure consistency across all designs, as per brand guidelines and make sure the same is maintained across all mediums
Lead & manage internal & external design teams, to ensure all creative communication and collaterals are as per design/visual guidelines – created either internally or externally
Preparation of an accurate brief document for all tactical & strategic activities, and ensuring end-to-end timely delivery for all campaigns
Ensuring a consistent brand experience across all touchpoints – physical & digital
Strategize with cross-functional teams on business objectives, and needs, to arrive at an overall campaign direction, and further execute with agency partners on the same.
Track consumer & market insights across all consumer offerings / functions, by conducting regular qualitative and quantitative research sessions, and further share insights with relevant business/marketing teams, to finally have defined action points for each.
Your Checklist
Thorough understanding of brand communication/strategy & have experience handling a team of designers & writers, brand managers and social media managers
First hand knowledge and strong social media competencies. Demonstrated experience of using social media marketing for brand building in current / previous assignments
Needs to be extremely passionate about all things brand, and have a clear inclination towards building and developing a brand.
Should be a self starter, and have essential agency management skills & can bring new & innovative ideas to the table
This post is listed Under Digital marketing
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