Social Media Specialist Job Vacancy in SCALA HIGHER EDUCATION Delhi, Delhi – Latest Jobs in Delhi, Delhi

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Company Name : SCALA HIGHER EDUCATION
Location : Delhi, Delhi
Position :

Job Description : As a social media specialist, s/he will build and manage UTEL’s online presence on all social media platforms by developing a strategic plan, producing localized and humanized content, analyzing social media data, creating engaged communities for each channel, and others.Responsibilities will include:Researching market behavior and social media trends that are relevant to UTEL’s overall marketing initiatives.Audit, assess and carry-out a comprehensive social strategy to align with UTEL’s marketing and operations goals. Channels include but are not limited to: Facebook, LinkedIn, Instagram, WhatsApp, YouTube, etc.Create and maintain a content calendar for all social media channels.Producing creative, engaging, localized and humanized multi-media content, adapting to each channel’s different markets.Understanding new emerging channels and aid in expanding reach by developing new marketing channels.Manage and facilitate communities by developing discussions and forming relationships with key influencers.Develop and execute campaigns that promote UTEL’s brand and overall goals.Set Key Performance Indicators (KPIs) for all campaigns – take a data-driven approach to drive social strategy to increase awareness and engagement. Continuously test, learn and optimize to drive maximum growth.Track, analyze and report performance on all platforms using tools such as Facebook Insights and Google Analytics and generate actionable insights based on these data and trends.RequirementsBachelor’s degree in journalism, communications, marketing, or master’s degree with a specialization in Communication / Community Manager, Digital Marketing.3 – 5 years of experience as handling social media channelsKnowledge in marketing, business presentations, and project management.Knowledge and execution of any layouts and graphic designs.Knowledge and execution of Google Analytics.Knowledge and execution of Facebook business manager.Knowledge and execution of Studio CreatorAdvanced written and spoken EnglishJob Types: Full-time, Contractual / TemporarySalary: From ₹30,000.00 per monthSchedule:Day shiftAbility to commute/relocate:Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)Education:Bachelor’s (Preferred)Experience:Social media marketing: 1 year (Preferred)total work: 1 year (Preferred)License/Certification:Digital marketing (Preferred)

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