AVP, Digital Marketing Analytics (L 10) Job Vacancy in Synchrony Financial Hyderabad, Telangana – Latest Jobs in Hyderabad, Telangana
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Company Name : Synchrony Financial
Location : Hyderabad, Telangana
Position : AVP, Digital Marketing Analytics (L 10)
Job Description : Job Description:
Role Summary/Purpose:
This AVP, Digital Marketing Campaign Analytics role will be responsible for website optimization through personalization analytics for various Synchrony websites. This includes design and execution of A/B tests, analytic measurement, and identification of actionable insights to drive website optimization. In addition, this role with ensure personalization platform data is integrated with other Synchrony digital tools and drive adoption among key digital business stakeholders.
Essential Responsibilities:
Oversee the design, setup, and measurement of A/B website tests across Synchrony platforms
Deliver actionable insights and recommendations from individual tests as well as in aggregate for reporting to senior leadership
Partner with analytics implementation team to ensure personalization data processes are accurate and scalable
Partner with Marketing COE and platform analytics teams to oversee and guide adoption of personalization analytics
Design, develop, and execute analytical solutions for digital analytics functions using statistical tools like modeling, segmentation, and clustering on traffic data to increase customer penetration to e-commerce channels
Manage and develop onshore and offshore resources on digital best practice
Perform other duties and/or special projects as assigned
Qualifications/Requirements:
Bachelor’s / Master’s degree in any discipline
Minimum 7+ years of digital channel analytics experience
A minimum of 3+ years of progressive work experience, including:
1+ year of experience in working with digital analytics platforms such as Adobe, Google Analytics and Personalization Engines
1+ year of experience in leveraging digital channels and data to drive growth, preferable in financial services industry or digital agency
1+ year of experience in SAS, SQL, R, or Python and working knowledge of Data warehouse data structure and reporting
1+ year of experience with statistical methodologies and confidence tests
For Internal Applicants: Understand the criteria or mandatory skills required for the role, before applying.
Inform your manager or HRM before applying for any role on Workday.
Ensure that your Professional Profile is updated (fields such as Education, Prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format).
Must not be any corrective action plan (First Formal/Final Formal, PIP).
Employees who have completed 18 months in organization and 12 months in current role and level are only eligible.
Level 8+ employees can apply
Desired Characteristics:
Advanced degree preferred
Prior experience using online behavioral data and analytics to drive growth in digital channels
Hands-on experience in analytical techniques such as attribution modeling, A/B testing, design of experiment, and delivery of actionable recommendations based on results
Understanding of credit card and consumer finance industry dynamics and P&L
Knowledge of retail POS and merchant data
Strong inter-personal and communication skills, with ability to influence across cross-functional teams
Direct experience in site analytics, display advertising, paid search and affiliate marketing
Passion for data and analytics
Grade/Level: 10
Job Family Group:
Marketing
This post is listed Under Digital marketing
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