B2B Marketing Manager Job Vacancy in Cover Genius Remote – Latest Jobs in Remote

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Full Details :
Company Name : Cover Genius
Location : Remote
Position : B2B Marketing Manager

Job Description : The Company
Cover Genius is a Series C global Insurtech with a vision to protect all the customers of the world’s largest digital companies. Partners such as Booking.com, eBay, Shopee, Ola, Wayfair and AXS have integrated XCover, our insurance distribution platform that embeds protection for millions of worldwide customers each year.

Our team and products have been recognised with dozens of awards including by the Financial Times who ranked Cover Genius as the #1 fastest growing company in APAC in 2020. Our diverse team across 10 countries and many language groups commit itself to diverse cultural programs, in particular, “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.
Our People are Bold, Authentic, Purposeful and Inspired
Our People are not Perfect, Traditional, Complacent or Cautious

About the role

Reporting to the Director, Global Digital Marketing, the B2B Marketing Manager for India will lead Cover Genius’s marketing efforts in the region. You will define and execute a multi-channel B2B marketing plan focusing on putting together the events roadmap, launching PR activities and campaigns, adapting narratives, messaging and collateral to local nuances, and working with internal and external stakeholders to maximize brand awareness, visibility and desirability across business verticals, generate leads, and deliver a high ROI.

What will you be doing
Working closely with the APAC Marketing team and the India Partnerships team to define the marketing plan for the region
Define and execute a multi-channel B2B marketing plan to cement Cover Genius as the leading insurtech in India and grow brand awareness, generate leads and create MQL and SQL opportunities in retail, fintech, logistics, travel and other verticals
Put together a comprehensive vertical events roadmap and execute attendance and sponsorship activities pre-event, during and post including booth design and production, merchandise, speaking spots, collateral, hospitality activities, media pitching and more
Align with the global PR and communications strategy to launch regional PR and paid campaigns with external vendors that leverage the Cover Genius brand presence
Create new and localize existing content including collateral, thought leadership articles, emails, events presentations and additional content as needed per the brand guideline.
Create lead-gen programs that drive prospects down the marketing pipeline.
What the ideal profile looks like:
+5 years of relevant B2B marketing experience, including developing and delivering marketing plans in India
Proven track record of developing and launching successful multi-channel marketing programs in India
Experience building and executing events roadmaps
Relevant university degree
Experience at a fintech, insurtech, or other tech scale-up would be highly valued
Excellent leadership, communication and teamwork skills. You’re a team played.
Excellent organizational skills and the ability to take initiative on projects to deliver to tight deadlines.
Why Cover Genius?
Cover Genius not only cares about being the best in our industry, we care about our team. We’re a business that understands life can be fluid and so we flex to ensure we provide the environment to suit that. What does that mean?
Flexible Work Environment – we are outcome focussed and understand that for our people to perform at their best flexibility is critical. Soon after the declaration of the COVID-19 global pandemic the entire CG team was granted an extra 15 days of Wellness Leave to take throughout 2020.
Employee Stock Options – we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.
Work with like-minded people who are passionate about both the work we’re doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.
Social Initiatives – pictures speak a thousand words!
Sound interesting? If you think you have the best composition of the above, send us your resume and let’s chat!
The health and safety of our people, family and communities is our number one priority. This means that we require all of our employees to be fully vaccinated against COVID-19 if they are not subject to an applicable legal exemption; therefore all offers will be subject to proof of vaccination or an attestation of exemption. Please speak to us if you have any questions regarding our reasonable accommodations process based on your individual circumstances.

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