Brand Manager Job Vacancy in TVS Credit Services Chennai, Tamil Nadu – Latest Jobs in Chennai, Tamil Nadu

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Company Name : TVS Credit Services
Location : Chennai, Tamil Nadu
Position : Brand Manager

Job Description : Experience Level
8+ years
Location
Chennai, Tamil Nadu, India
Posted
11/02/2021
Job Description
Key Responsibilities

Strategic Brand Management

a) Conceptualize, design and execute customer brand engagement programs.
Conceptualizing unique programs/properties to increase engagement of our customers & TG with the brand (BTL).
Piloting & analyzing results of these programs, and ensuring continuity of successful ones.
Ensuring improvement in brand engagement related parameters.

b) Monitor and review brand health and support execution of brand management programs.

– Managing and reviewing the Brand Architecture, for TVSCS – Undertaking projects/initiatives, basis insights from Brand Tracks & drive improvement in key parameters.
Creation of other key brand assets and the brand key.

c) Design and execute branding programs enhancing brand visibility across channels
Conceptualize & execute unique branding programs to enhance brand visibility and equity across key channels like dealership networks, branches, digital etc.
Drive co-branding initiatives and brand partnerships across key channels.

Increase Saliency of the Brand

a) Increase saliency of the brand
Planning & executing various activities and campaigns to increase awareness & salience of the ‘TVSCS’ brand.

b) Product Specific Branding
ATL Ads, Collaterals/PoS for any specific customer facing initiatives.
Last mile visibility creation (At dealerships & branches)
Branding support for internal schemes & initiatives (Collaterals, Mailer Campaigns etc.)
Branding support for events & activations.

c) Servicing requests from other support functions (Secretarial, Accounts, Legal, HR etc.)
Regulatory advertisements
Campaigns to promote specific initiatives pertaining to the respective functions and Branding
Collaterals for specific activities.

d) ) Internal Communication
Internal communication through internal newsletters, mailers and other tools.
Creation of campaigns & collaterals for organization wide initiatives (not restricted to a particular product vertical)
Ensuring brand guideline awareness and adherence in the organisation.
Qualification
MBA – Marketing Tier II or III B- School with 8+ years exp in Digital Marketing/content strategy/campaign management preferably from BFSI industry

Functional Competencies

1.Collateral Management

2.Vendor Management

3.Written content creation

4.Event management & coordination

Behavioural Competencies

1.Presentation skills & Communication skills

2.Eye for detail

3.Analytical skills & Interpersonal skill

4.Innovative & time management skill

This post is listed Under Digital marketing

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