Campaign Analyst Job Vacancy in Replicon India – Latest Jobs in India
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Company Name : Replicon
Location : India
Position : Campaign Analyst
Job Description : Position Overview
Replicon, the Time Intelligence™ company, has a comprehensive suite of products, powered by the Time Intelligence Platform, to manage enterprise time, projects, people, costs, gross pay & profits. We support more than 1.5 million people across thousands of customers spanning 180+ countries around the globe.
The Campaign Analyst owns the responsibility to explore industry trends, opportunities, researching client behavior and tracking the campaign advertising cost. In this role, you will ensure to target the right industry and evaluate the campaign effectiveness. This position reports directly to the Campaign Manager and requires extensive collaboration with Product Marketing, Content marketing and key stakeholders.
This person will be collaborating with counterparts in our Silicon Valley, USA office including our Senior Executive Team.
We have:
A Software Product Development company with a market leading enterprise solution.
Profitable, stable global customer base – some of whom have been with us for almost 20 years!
An in-house creative and product marketing team that you will work with on demand generation channels across all of our solutions.
Recently been named as one of the Top 5 Vendors in Workforce Management by Constellation ShortList™.
Continuously been recognized by the Stevie Awards for Sales and Customer Services since 2013.
A lot of creative work of analyzing trends and results, while simultaneously thinking creatively about improvements and strategies.
You have:
2+ years of experience in digital marketing roles focused on outbound B2B
Knowledge of analytics methodologies, competitive analysis, surveys, and market trends
Proven ability to analyze data, spot trends and identify the opportunities for future prospects
Excellent knowledge of MS Excel is required, and knowledge of additional marketing data and analytics platforms, and/or familiarity with concepts of data science would be an advantage
High level of organization and communication skills, attention to detail, and ‘hands-on’ approach
Ability to consistently deliver high quality work in a dynamic, deadline-driven environment
Ability to quickly learn new tools, and adapt to new processes
You love digging into data – analyzing performance metrics for different marketing campaigns.
Preference for working in a collaborative, cross-team, cross-cultural environment.
Bachelor’s degree in marketing or a related field
What you’ll do:
Work closely with cross- functional teams to understand the needs and trends
Analysis the leads pipelines and user needs and trends, conversion data, funnel analysis tracking the lead progress, and provide insight on customer/ lead conversion
Campaign Analysis on a qualitative and quantitative basis, understanding of the industry needs and persona’s involved, get the right messaging and the right use cases for particular issues
Provide detailed reports on effectiveness of multi- channel campaigns, analyzing the performance of campaigns and provide recommendations for improvements as needed
Communicate opportunities to try innovative new methodologies and improve the analytical procedure
Communicate effectively with key stakeholders from across the business
This post is listed Under Digital marketing
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