Consumer Insights Lead Job Vacancy in L’Oreal Dubai – Latest Jobs in Dubai

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Full Details :
Company Name : L’Oreal
Location : Dubai
Position : Consumer Insights Lead

Job Description : GENERAL DESCRIPTION
The Consumer Insights Lead role is to drive and implement the Consumer Insights action plan, to provide relevant and actionable learnings to fuel the growth strategy of the business. He is responsible for the addressable target, segmentation studies, Brand health & tracking, consumer & shopper research across all beauty categories and all divisions and for social listening.
DUTIES AND RESPONSIBILITIES
Conduct all consumer & shopper research and drive insights for LOME: Consumer knowledge studies & Trends (U&A, Consumer updates, segmentation), Brand equity & Brand health tracking, Efficiency and go-to-market studies (Media mix modelling, Shopper studies, Call backs, digital activation tests), Media studies (Link tests), Qualitative research (focus groups, individual interviews, consumer visits), Innovation (product mix evaluation, CUT), Prospective studies, Social listening (monthly category reporting and identifying trends)
Lead the collection and systematic analysis of country market data (macroeconomy, socio-economy, culture, demography, media plans, etc.), ensuring information quality and accuracy. Analyze the evolution of the markets, the sector and the competition’s activities, to inform the country business strategy
In depth strategic watch (consumer, competition, new business models), identify the major trends of the market to detect growth opportunities)
Upskill local teams by sharing CMI expertise; build and transmit a consumer centric culture via workshops, restitutions, and creation of short decks
Set up organizations and project teams, tools and methods adapted to the realization of the country consumer acquisition roadmap
Support CMO/CMI for presentation to management
Communicate, advice and influence the right levels in the organization to impact business decisions
Consolidate and leverage local 360 analysis on key go-to-market topics to highlight strategic recommendations
Contribute to international insights consolidation by sharing local consumer journey and go-to-market insights with CMI Zone representatives
Manage the CI budget
KNOWLEDGE AND EXPERIENCE
Minimum 3-4y of full time experience in a multinational
Ideally from the region or who has been based here for a few years already.
Senior marketer with strong analysis experience (Nielsen), who has been exposed significantly to research already (qual and quant methodology – ideally from an FMCG background) & great affinity with consumer insights who understands brand strategies
OR CMI Manager based in Dubai handling KSA market ideally from a FMCG/Beauty background
OR Research expert background from agency with experience in KSA market (dealing with FMCG clients on quanti & quali research – Ipsos,Kantar, IFOP, Nielsen etc) willing to come to client side
SKILLS AND ABILITIES
Strong Arabic necessary (being able to challenge concepts and insights in Arabic and to write questionnaires from scratch)
Affinity with insights
Very agile with data (brand KPIs, product experiences, market & shopper) and analysis (statistics savvy & makes numbers meaningful)
Strong communication skills (communicates insights with impact, clarity and conviction)
Strong project management
Is future oriented & detects new trends
Summarizes and leverages 360 data (incl digital, CRM, media, retailers…) as the consumer champion
Able to guide and challenge business needs into a brief
Leads projects until results integration
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